Romance movie-style ad shows both sides of the Toyota Hybrid Harrier

Japanese creative agency Tugboat has launched an ad in the style of a romance movie for Toyota’s Harrier Hybrid brand.

In the ad, which is the second in a series, a female actor plays the role of the car in a romantic tale.

Read more »

UOB calls time on Leo Burnett Singapore

Leo Burnett's ad to re-launch Lady Card

Leo Burnett’s ad to re-launch Lady Card

United Overseas Bank has parted ways with its creative agency Leo Burnett Singapore.

The news emerges two months after Mumbrella reported that the bank was holding a pitch to select a new agency.

Then, Leo Burnett denied knowledge of the review, but the Publicis Groupe agency confirmed the news this week in a statement from managing director Josh Grace, who said that five years was a “decent” amount of time for an agency to be working with a client given “today’s realities”.

The Australian, who joined Leo Burnett Singapore as MD two years ago from the network’s Sydney office, told Mumbrella: “In the five years that we have been working with UOB, we are happy to have been a part of key launches including the regional re-launch of the UOB lady’s card, and the launch of Privilege Banking that have helped further the growth of the UOB brand.” Read more »

Cancer charity to Singapore’s women: If only you checked your breasts as often as Facebook

Screen Shot 2014-10-01 at 12.29.27 pmAd agency DDB Singapore has redesigned the logos of three heavily used social networks to resemble the hands of women checking their breasts in a campaign for a cancer charity.

The logos of Facebook, Instagram and Twitter have been tweaked in the campaign for Singapore’s Breast Cancer Foundation, with the supporting line “If only you checked your breasts as often”.

According to DDB Asia Pacific’s blog, the three executions ran as posters, although the agency has yet to answer Mumbrella’s questions about where they ran in Singapore.

“Checking your photos for likes isn’t a matter of life and death, but breast cancer often is,” the poster for the Instagram execution reads. Read more »

The Economist warns Hong Kong subscribers of delivery delays due to Occupy Central protests

The Economist's Hong Kong issueThe Economist has written to Hong Kong subscribers to warn them of possible delays to the delivery of its 4 October edition because of the ongoing Occupy Central pro-democracy protests in the city.

In an emailed letter to subscribers, the news and current affairs title reminds readers that they can still access its content if they subscribe to The Economist’s digital services, and will get some digital articles for free even if they are not currently digital subscribers.

The letter to subscribers, which includes Mumbrella, reads:

Dear Mr Hicks,

Given that we cannot foresee how the pro-democracy movement in Hong Kong will affect our distribution in the days to come, we would like to take this opportunity to inform you of the possible delay in getting this week’s issue of The Economist to you. Read more »

Edge Asia hires Ferdi Gutierrez as Thailand MD



Australian communications firm STW Group has appointed a new executive to lead the Thai operation of its digital agency, Edge Asia.

Ferdinand Gutierrez joins the agency as MD after more than four years running a social gaming firm he founded, Sandbox Global.

Edge Asia / Thailand’s current MD, Nam Do, has been promoted to group head of media, South East Asia.  Read more »

The Marketing Society launches Southeast Asian chapter, Wayne Arnold appointed chair

Wayne Arnold

Wayne Arnold

The Marketing Society, a well established UK-based network for marketers that launched in Hong Kong in April this year, has launched a Southeast Asian chapter.

The Marketing Society of Southeast Asia will officially launch tomorrow, and is to be led by the global CEO of digital agency Lowe Profero, Wayne Arnold, as chair.

When the Marketing Society of Asia launched earlier in the year, chair and founding member Ruth Rowan, the regional CMO of BT, told Mumbrella that the group’s aim was to attract 100 founding members, two thirds of which will be brand owners, the rest agencies.

She also said the group was “very conscious” of the need to have local appeal. “We don’t want to be seen as a bunch of British marketers operating in Asia,” she said. Read more »

South China Morning Post site blocked in China amid blaze of Occupy Central coverage todayThe website of English language Hong Kong newspaper South China Morning Post has been blocked in China today as the paper ramps up its coverage of the Occupy Central protests in the city.

The decreased availability of the site was revealed on firewall testing site and tweeted by one of the newspaper’s journalists, James Griffiths, earlier today.

Griffiths tweeted: “A testament to the whole team’s fantastic reporting since Occupy Central kicked off, SCMP now blocked in China.”

At the time of publishing, every one of the news stories on’s homepage was about Occupy Central. The only two non Occupy Central-related articles prominent on the site are on’s newly launched native advertising platform, SCMP Brand Post. Read more »

Owner of Singapore political blog The Online Citizen notified to register for media licence

The Online CitizenThe owner of political blogging platform The Online Citizen has been instructed by Singapore’s media regulator to register for a broadcasting licence, and joins independent news websites The Independent and on the register as the Singapore government gets tougher with opposing voices online.

The Opinion Collaborative Ltd, which runs The Online Citizen has been notified that because the company is involved in the “propagation, promotion or discussion of political issues relating to Singapore”, it must register under the Broadcasting (Class Licence) Notification of the Broadcasting Act.

A licensing framework for websites reporting on Singapore issues was introduced more than a year ago, but The Online Citizen’s owner has not been approached by Singapore’s Media Development Authority until now. TOC itself already has a licence.

In answer to Mumbrella’s questions about why the MDA has taken this action now, Howard Lee, commentaries editor for TOC told Mumbrella: Read more »

Unilever erects scented wall in Singapore train station to push Comfort’s ‘100% natural oils’

Comfort wallOutdoor ad firm Moove Media has erected a scented wall at a train station in Singapore as part of a campaign for client Unilever.

A 35-metre square wall to promote the “100% natural essential oils” of Comfort Aromatherapy fabric conditioner emitted an odour and was surrounded by flashing LED lights. Read more »

India on top of Warc Strategy Prize shortlist

India looks the most likely country to pick up metal in the Warc Strategy Prize after being shortlisted 19 times out of 40 finalists for the Asia competition.

China has five finalists while the Philippines is in contention for four to win from a prize fund of $10,000.

The shortlist: Read more »