Amplify hires Sam Pattison from UK office as first APAC media partnership director


Amplifi, the media investment arm of Dentsu Aegis, has hired a regional media partnership director, a new role at the company.

Moving from Amplify’s London office to Singapore to take the role is Sam Pattison, formerly director, digital trading and partnerships.

He joins with a brief to activate the group’s global partnerships across the region, as well as develop new ones. Read more »

Mead Johnson Asia marketing VP Jerson Uy departs



Jerson Uy, the regional vice president of marketing for Mead Johnson in Asia, has moved on from the company, Mumbrella can reveal.

Uy leaves his post after more than five and a half years with the nutrition firm, according to sources.

He joined Mead Johson in 2010 after a long stint with Procter & Gamble that began in 1990. His latter role was regional general manager, Asia, for P&G’s male grooming business. Read more »

Victor Ng joins J. Walter Thompson as Singapore ECD



J. Walter Thompson has hired Victor Ng as executive creative director of its Singapore office, Mumbrella can reveal.

The former Havas Worldwide chief creative officer joins JWT after a year-long search for an ECD.

He joins the agency after a while running his own startup agency Community. It was uncertain at the time of publishing if this business will now be wound up. Read more »

DDB Singapore wins AOY at Hall of Fame Awards, Ikea’s Tze Kuen Yeong named best client

Ikea marketing director Tze Kuen Yeong won client of the year

Ikea’s Tze Kuen Yeong won client of the year

DDB was named Agency of the Year at the Hall of Fame Awards in Singapore last week, and client StarHub won Brand of the Year.

DDB Singapore and newly appointed APAC boss David Tang was named Agency Head of the Year on a shortlist that included Subbaraju Alluri of Grey, Lou dela Pena of Publicis Singapore, and Carolyn Teo, boss of Kinetic at the ceremony at Gardens by the Bay.

The ‘Home by homes’ campaign for StarHub was among the most awarded for DDB, as well as the breakfast alarm for McDonald’s.

CD of the year Gary Steele

Creating director of the year Gary Steele

However, client of the year went to Tze Kuen Yeong, the head of marketing for Ikea in Singapore, Malaysia and Thailand.

And creative director of the year went to TBWA’s Gary Steele.

Iris Singapore won ‘Rebel’ Agency of the Year.

The winners list in full: Read more »

‘Millennials think news is free and ads are annoying, they need to understand that journalists need to get paid,’ says Xaxis boss

The APAC head of programmatic trading firm Xaxis has said that the rise of ad blockers is a concern that the ad industry has partly created itself, but highlighted the role of the publisher in heading off the threat as the under-covered part of the story.

Michel de Rijk

Michel de Rijk presents at the Malaysian Media Conference last week

Talking at the Malaysian Media Conference in Kuala Lumpur last week, Michel de Rijk, Asia Pacific CEO of Xaxis, said the industry needed to do a better job of ensuring ads reaching people on digital devices were less intrusive and more relevant, but pointed to Yahoo’s move last week to deny access to Yahoo Mail users who have installed ad blocking software as an indication that publishers may not allow ad blockers on their platforms, because it hurts their business. Read more »

Tourism Australia opens tender for US$180m global media account

Tourism AustraliaAustralia’s tourism authority has opened up a tender for its overseas media account, reckoned to be worth AU$250m (US$180m) for a three-year contract.

The pitch is likely to be won by a multinational agency with a strong presence in Asia, Tourism Australia’s main target market at the moment.

OMD is the incumbent having held the contract now for the maximum amount of time allowed after winning it from Carat in 2011. However, a full field of contenders are expected to line up for what will be one of the biggest media pitches of 2016. Read more »

18% of Asians blame palm oil-using companies for haze finds YouGov survey

Palm oil containing brands

Palm oil-containing brands

Just under a fifth of people surveyed in Singapore, Malaysia, Indonesia, Thailand, China and Australia earlier this month believe that companies that use palm oil in their products are responsible for the haze, air pollution that has blanketed Southeast Asia in recent months, caused by the burning of forest land to make way for palm oil plantations.

In poll by YouGov of 7,536 people across the region from 17 to 23 November, 18 per cent said they thought palm oil-using companies, which include the likes of Unilever, Procter & Gamble, Mondelez and Kellogg’s, that produce household names such as Oreo’s cookies, Lays crisps and Lifebuoy soap, are responsible for the haze. Most people (63 per cent) said palm oil companies and the Indonesian government (62 per cent) are to blame. The survey did not ask respondents if they felt themselves responsible as consumers of brands containing palm oil. Read more »

Miranda Dimopoulos named CEO of IAB Singapore, Tobias Wilson chairman as Olivier Legrand steps down

Miranda Dimopoulos




Miranda Dimopoulos, the executive director of digital industry body IAB Singapore, has taken on a wider role as chief executive, and APD Singapore boss Tobias Wilson has risen from vice-chair to chairman as current chair Olivier Legrand steps down.

Dimopoulos has played an influential role in raising the profile of digital marketing in Singapore since taking on the role of executive director almost two years ago, quadrupling membership over that period. Her new role gives her voting rights on key decisions made by the industry body.

Olivier Legrand, who has led the IAB as chairman for a number of years, steps down following a promotion of his own. He was named APAC MD of LinkedIn earlier this month. Read more »

The Edge CEO Ho Kay Tat named Malaysia’s Media Person of the Year

Ho Kay Tat

Ho Kay Tat

The CEO and publisher of news group The Edge, Ho Kay Tat, has been named Malaysia’s Media Person of the Year.

Ho, a former New Straits Times journalist who has been with The Edge Media Group since 1996, has “made the news as well as write it this year,” veteran journalist R. Nadeswaran noted at the Malaysian Media Conference earlier this week, where Ho received the award.

In March, Ho was arrested, along with the CEO of The Edge’s online publication The Malaysian Insider, for sedition over a report on Malaysia’s ceremonial sultans. But it was The Edge and The Malaysian Insider’s probing coverage of government investment fund 1Malaysia Development Bhd that is believed to have prompted the arrests. Read more »

TV broadcasters should take responsibility for piracy and adland for ad blockers says Facebook’s head of agency

Neil Stewart

Neil Stewart at the Malaysia Media Conference

Television broadcasters must take some responsibility for the rise of piracy and Netflix-like online content providers since they pack their airwaves with too much advertising, one of Facebook’s top media executives has suggested.

Neil Stewart, APAC head of agency for Facebook, and former regional CEO of media agency Maxus, said at the Malaysian Media Conference in KL yesterday that the industry has got “a poor track record” of balancing commercial imperatives with what the consumer will tolerate, using India and Indonesia as examples of where ad breaks were too long, turning viewers to other channels, including pirated content sites to watch their favourite shows.

Stewart recounted how he’d told his audience at an ad event in India recently: “You guys are complaining about piracy and OTT [over-the-top services delivered on the web]. But you’ve brought it on yourselves.” Read more »