Media Publishers Association of Singapore brings back Alexander Knight as executive director



The Media Publishers Association of Singapore has hired a new executive director, Alexander Knight, following the exit of James Chen last week.

Knight, a Brit who has lived in Singapore since 2006 – the year of the industry body’s founding – was formerly vice president of MPAS five years ago.

Talking to Mumbrella this afternoon, Knight said that the organisation had “lost its way” and he wanted to reinvigorate the print and online magazine publishers body by developing closer ties with members, launching a new awards programme, and introducing a monthly newsletter and social gatherings.

“Advertising sales are down critically for some publishers who need an association that can help them navigate a very competitive environment,” he told Mumbrella.

His appointment comes after a week after Chen, who was MPAS’ executive director for three years, sent a memo to members announcing that three executive committee members has resigned, casting doubt over the future of the industry body. Read more »

Uber: real experiences not traditional advertising have helped brand grow in Asia

Uber logoUber has said that innovative, light-touch marketing has helped the brand grow to prominence in Asia with very little traditional media spend.

The taxi hailing app last week brought back its popular ice cream delivery service to Singapore, but this time delivered the ice cream from the air via drone as well as by road.

Uber has not used any traditional media in any key markets in Asia outside of India, and instead provides “unique experiences”, according Karun Arya, communications lead for the firm.

Ice cream delivered via drone

Ice cream delivered via drone

“Innovation is at the core of everything Uber does. This is true for our marketing strategies as well,” Arya told Mumbrella.

“Singapore is an example of how quickly a brand can become hugely popular, receive an overwhelming response to its service as we have since we launched here over two years ago,” he said. Read more »

Actor recreates ultimate death scene in Sea Shepherd ad targeting the whaling industry

Direct action green group Sea Shepherd has launched a hard-hitting ad to combat the whaling industry, which claimed the lives of 250 Pilot whales in the Faroe Islands less than a week ago.

In a graphic video that will run on YouTube and Sea Shepherd’s microsite, an actor recreates the suffering a whale goes through that is hunted and harpooned before taking around an hour to die.

The actor in the film is David Field, who has starred in movies including Chopper and Inbetweeners 2. He said: “The cruelty inflicted on whales is shocking and while most people abhor whaling I think many don’t realise just how brutally these sea mammals are butchered. As a supporter of Sea Shepherd I want to bring this barbaric practice to the attention of as many people as possible in the hope that we can get it stopped.” Read more »

DDB Singapore and Ogilvy Vietnam win Cannes Chimera challenge

Global CitizenTwo Asian agencies have won the Cannes Chimera challenge, a global competition to find the best ideas to help a worthy cause.

DDB Singapore and Ogilvy Vietnam were two of just three agencies selected for their brand activation ideas to raise awareness of Global Citizen, a platform that mobilises internet users to support health and development issues in poor countries. Read more »

Lowe moves Virat Tandon from Singapore to India to run new agency brand Mullen Lintas

Virat Tandon

Virat Tandon

Indian agency giant Lowe Lintas, now officially known as Mullen Lowe Lintas Group following the merger of American agency Mullen with Lowe, has named Virat Tandon as CEO of its new agency brand Mullen Lintas.

Virat returns to India after a three-year stint with Lowe in Singapore where he was global business director for the Unilever brands Lifebuoy and Fair & Lovely.

The chief creative director of Mullen Lintas is Amer Jaleel, who also takes on the role of chairman. Read more »

Discovery Channel launches SG50 documentary series made by first-time local directors

Discovery channel has launched a series of documentaries made by local first-time filmmakers to mark SG50, Singapore’s 50th birthday celebrations.

The series, which was backed by the Media Development Authority, touches on a range of themes, from Singapore’s oldest housing estate to the city-state’s first marine park.

The first episode, called Man V Birds, was shot by Kylie Tan and Priscilla Goh. It is a documentary about efforts to control the bird population in Orchard Road, the citystate’s busy shopping district, where there are 51 malls, 5,000 stores and eight million tourists a year.

Read more »

Indonesia names executive team for government agency to back creative industries

Triawan Munaf

Triawan Munaf

Indonesia’s new government department dedicated to the creative industries has named the executives who will spearhead it, amid frustration that the department won’t have the powers it was promised when it was announced six months ago.

The creation of Indonesia’s first Creative Economy Agency was announced in January, and is to be led by the former boss of Adwork Euro RSCG Triawan Munaf. But the agency was reorganised in June, and rather than report directly into the president Joko Widodo, the department, known as Bekraf, will fall under the purview of the Ministry of Tourism.

Munaf’s agency deputy is industry veteran Ricky Pesik, a former general secretary of Indonesia’s ad association, the Persatuan Perusahaan Periklanan Indonesia [PPPI]. Read more »

Vietnam’s Gen Z happier communicating via chat apps than face to face in the real world, finds study

Source: OMD/Epinion

Source: OMD/Epinion

Young Vietnamese would rather communicate with their friends through chat apps or text rather than in the physical world, a study by market research firm Epinion and media agency OMD has found.

Half of respondents, who were aged between 13 and 21, said that text was the medium they felt most comfortable with communicating with their friends. Only 30 per cent of this group, which the authors call “Genzilla”, said face to face.

Vietnam’s Gen Z enjoy spending their time being online and “cocooning” at home rather than interacting with the physical outside world, the study finds.

Source: OMD/Epinion

Source: OMD/Epinion

Facebook, which is unofficially blocked in Vietnam, a country that has been dubbed an “enemy of the internet” by press freedom group Reporters without Borders, is by far the most popular source of entertainment for young Vietnamese, beating TV and newspapers.

Read more »

Resorts World Sentosa called out for hypocrisy for ‘dumping rubbish in the ocean is murder’ ad

Resorts World Sentosa has been called out for hypocrisy for running an ad on Facebook that promotes the green credentials of its aquarium while keeping dolphins in captivity.

Resorts World Sentosa ad posted today on Facebook

Resorts World Sentosa ad posted today on Facebook

The Facebook ad, posted this afternoon, called on Singaporeans to visit the casino giant’s S.E.A Aquarium to learn about the company’s conservation efforts. The pun-laden post read: “Dumping rubbish in the ocean is murder in the fish degree, you know!’

One poster on Facebook remarked that keeping dolphins in captivity is also murder, referring to the four dolphins caught in the wild that have died since being housed at Resorts World Sentosa.  Read more »

Consumer confidence in Q2 2015 down in every Southeast Asian market bar the Philippines

Consumer confidence in Southeast Asia fell in every market except for the Philippines in the second quarter of this year, according to a rolling study by market research firm Nielsen.


Consumer confidence in Southeast Asia

Source: Nielsen Global Survey of Consumer Confidence and Spending Intentions, Q2 2015

The study, which gauges consumer confidence in terms of local job prospects, personal finances and immediate spending intentions, saw the biggest dip in Vietnam. Confidence there fell eight percentage points.

Confidence was also down in Malaysia – Southeast Asia’s least confident consumer market – Singapore, Thailand and Indonesia. Read more »