Stoic Singaporeans? Thais, Filipinos and Indonesians 3X more likely to respond emotionally to video ads, finds study
Audiences in Thailand, Indonesia and the Philippines are three times more likely to respond emotionally to an ad than audiences in Singapore, research from programmatic advertising firm Unruly has found.
According to data gleaned from 750,000 consumer responses to video ads, Singaporeans underscore Thais, Filipinos, Indonesians – and the global average – across every emotional score, including happiness, warmth, amazement, exhilaration, inspiration and pride. Read more »
Havas has hired Allanjit Singh from PR agency Golin to perform a dual role in Singapore, head of social for Havas Creative Group and MD of PR brand Havas Siren.
Singh brings with 15 years of experience in comms to the role, with agencies including ad agency Iris, where he was a social strategist, Ogilvy PR, Lewis PR and Fleishman Hillard. At Golin, he was digital director, a role he has performed since 2014.
He comes in six months after the departure of Karen Flynn, the previous boss of Havas Siren, and the founder of the agency. After Flynn left, Anna Chew has been running Siren as GM, and she will remain in that role. Read more »
In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.
How important is company culture? Culture eats strategy for breakfast. San Francisco’s Silicon Valley is one of the most competitive professional landscapes in the world and the difference between your business thriving or failing is the ability to hire and retain the best staff. Read more »
Noel Lorenzana, the president and CEO of Mediaquest Holdings, one of the Philippines largest media groups, has resigned from his post, Mumbrella can reveal.
Lorenzana was appointed just over three years ago in a bid to challenge the long-held duopoly of ABS-CBN and GMA, but like a number of executives before him, is to leave the top job with the status quo intact.
Mediaquest Holdings, which is owned by PLDT, is the umbrella company for national TV station TV5, cable network Cignal, BusinessWorld, Bloomberg TV Philippines and other assets, including a majority stake in national newspaper The Philippine Star. Read more »
Malaysian telco U Mobile is promoting its free data for Waze offer through a trio of characters who get lost while driving, including ‘Mr Khiam Siap’, or ‘Mr Stingy’ in Hokkien, a comically cost-conscious motorist.
Mr Khiam Siap is typical of drivers in Malaysia who are forever turning their data on and off to save money. He is one of ‘The sesat [‘lost’ in Malay] 3′ as featured in a new film created by BBDO Malaysia to promote U Mobile’s free data offer for Waze. Read more »
Content by YouTube creators makes up the bulk of the top 10 most viewed ‘ads’ on YouTube for the first half of the year.
A film by Night Owl Cinematics that promotes Singtel tops the list, followed by a video by the Singapore government as part of its “Make it better” campaign. Read more »
JetStar has launched a book swap initiative in Singapore that the airline says will encourage reading among Singaporeans during their holiday getaways.
Billed as “the world’s first flying book exchange” and the “latest in in-flight entertainment” a deal with the National Library Board and a number of book shops will see 500 donated books given out at the boarding gates of Changi Airport Terminal 1.
Passengers will be trusted to take the books on holiday, and leave them in the seat-backs for another traveller to read in their return flight. Read more »
Shoppers in Asia Pacific are more likely to abandon their online purchasing activity than anywhere in the world, according to data from remarketing firm SaleCycle.
A Q2 report from the firm, which measured cart abandonment and remarketing data from over 500 global retail, travel and fashion brands, found that the rate at which people desert their online transactions in APAC is 76.3%, above the global average of 74.5%, and is up from 75.9% in the first quarter of the year. Read more »
Musis streaming site Guvera is to focus its energies on emerging markets in Asia having pulled out of Australia’s highly competitive market.
Shareholders were advised in an email late yesterday that the company will exit Australia and reiterated its intentions to “focus all efforts in key emerging countries, such as India and Indonesia”.
It added that “international groups” have expressed interest in investing in Guvera. Read more »
Ogilvy APAC returns Lions won by Vietnam office after claims made in Rhino Rescue Project case study film deemed false
Ogilvy has handed back two trophies the agency’s Vietnam office won at Cannes this year for a project to save endangered African rhinos, because some claims made in the supporting case study video were deemed to be false.
In a statement shared with Mumbrella, Ogilvy’s regional headquarters conceded that there were some elements presented in the case study video for the project ‘Saving Africa’s Last Wild Rhinos, By Poisoning Them’ that did not actually run in-market, and the agency was “deeply regretful” of the embarrassment that errors may have caused to the client, Rhino Rescue Project, and the Cannes Lions festival.
Mumbrella received a tip-off last week that Ogilvy would be handing back the awards, and contacted the head of the Rhino Rescue Project, Lorinda Hern, to verify the claims made in the film. Read more »