Connie Lo is leaving Leo Burnett after 15 years with the agency.
She steps down from her role as chief creative officer for Leo Burnett South China in March.
Mark Tutssel, Leo Burnett’s global creative chief said: “Connie has been the guiding force behind some of Hong Kong’s most moving and inspiring campaigns. She’s devoted 15 years to make this office one of the strongest in the region. We sincerely thank her for her dedication and commitment to the agency.”
Lo commented: “It has been a wonderful journey for me at Leo Burnett all these years. I ‘grew up’ here and had the joy of learning, every day on the job, how to be a better creative and person. Read more »
Created the TBWA\Hakuhodo, the idea is to show that no location is impossible for the Nissan X-Trail, although in the final scene of the campaign video the car gets stuck in the snow.
Using a smoke canister with built-in GPS, customers were able to alert the delivery service. Once spotted by patrol staff, pizzas were driven in a Nissan X-Trail fitted with snow treads, and then delivered by snowboarders. The delivery process took less than 30 minutes on average – the same level of service provided in urban areas, the agency says.
Hong Kong charity AIDS Concern has launched an online video that asks, “Would you accept a cup of coffee made by someone who is HIV positive?”
The video, created by TBWA\Hong Kong features the ‘Care Full Coffee Truck’, a social experiment that is part of AIDS Concern’s ‘Zero Stigma’ strategy.
J. Walter Thompson sister agency Postvisual has created a campaign for Korean car client Hyundai that turned much-loved cars destined for the scrap heap into works of art before returning them to their owners.
The idea, which was part of Hyundai’s “Brilliant Memories” campaign, begins with a theatre actor who parts ways with a beaten up sedan in which he courted his wife to be years ago.
The highly respected Filipina is coming out of retirement to move into a role as technical advisor of Interpublic Group Philippines, Mumbrella can reveal.
Navalta was a popular fixture for many years in a number of senior roles at IPG-owned McCann Worldgroup, arguably the Philippines’ most powerful agency, where she oversaw both creative and media. During her time at McCann, the agency won awards at Cannes, Spikes, the Asian Marketing Effectiveness Festival and was named Philippine 4As media agency of the year five times. Read more »
Ad agency brand DDB has forged an alliance with Interpublic Group in the Philippines that sees Touch DDB, a media division of the creative agency, join forces with IPG Mediabrands’ BPN.
Touch DDB, which was set up to offer clients media options beyond traditional advertising in 2008, is to be rebranded Touch BPN.
BPN is a sister company to UM and Initiative, which fall under the IPG Mediabrands umbrella.
Chua told Mumbrella: “We’ve been looking for the right partner to help Touch DDB clients beyond traditional advertising, especially now that consumers have different touch points. Thus we’ve entered into an affiliation agreement with IPG Mediabrands’ BPN which can provide the necessary training for our people, creativity, research, technology, and proprietary tools beyond traditional media. Touch DDB will now be known as Touch BPN.” Read more »
Josh Grace, who recently left Leo Burnett Singapore were he was managing director, has emerged in a senior marketing role with his former agency’s client.
The Australian has joined pharmaceuticals firm Abbott and will be based in Singapore. The company confirmed Grace was a new addition to the phone list this morning.
He is to take on a role as regional marketing officer for the company, which Leo Burnett handles in a number of markets in APAC. Singapore is the regional hub for Abbott.
Grace joined Leo Burnett Singapore from the agency’s Sydney office, but left after just over two years as MD. Read more »
The APAC Effies has released its shortlist today, with Ogilvy leading the region for the highest number of finalists.
The WPP creative network has 27 finalists for clients including Hindustan Lever, Suncorp, Ikea and Google.
The online editor of the South China Morning Post, Feng Wang, is joining Financial Times as editor-in-chief of FTChinese.
Wang joins with a brief to oversee the newsroom and all editorial content on the Chinese language website, and will work alongside Tracy Zhang, who heads commercial operations for FTChinese.
Angela Mackay, publisher, Financial Times and Professional Education, said: “I am delighted to welcome Feng Wang to FT Chinese. Read more »
‘Kan Khajura Tesan’, a campaign by Lowe and PHD for Hindustan Unilever, has been named the best in the world for effectiveness and strategy awards by Warc.
The news emerges after the campaign, which brought media dark areas of India a mobile radio station, was named Asia’s most highly awarded by the Gunn Report for Media, and the third most awarded in the world.
Another campaign from India was ranked as the second’s most awarded initiative in APAC for strategy and effectiveness by Warc. It was also by Lowe India – Help A Child Reach for Lifebuoy, which ranked fourth in the world. Read more »