Bar-B-Q Plaza to Thais: ‘Make the most of now’

Thai creative hotshop NudeJEH Bangkok has launched a TV new ad for restaurant chain Bar-B-Q Plaza.

In the ad, over a meal a young woman asks her partner about the future, a question he is reluctant to answer.

Read more »

BBC creates new roles to drive APAC sales

Katy Xu

Katy Xu

Broadcaster BBC Worldwide has created two new roles within its senior APAC ad sales team.

John Williams, currently the BBC’s sales head in the US, has been appointed VP for Southeast Asia and India. Katy Xu, the company’s regional director for Hong Kong and Greater China, takes on an expanded role as VP for Greater China and North Asia.

The new roles have been created as part of a global sales strategy to “get closer to customers and identify new cross-platform opportunities”, the company said in a press release. Read more »

Leo Burnett China boss Eddie Booth steps down, APAC CEO Jarek Ziebinski absorbs role

Jarek Ziebinski

Jarek Ziebinski

After 15 years as regional chairman and CEO of Leo Burnett Greater China, Eddie Booth is stepping down.

Booth’s exit will mean that the current president of Leo Burnett Asia Pacific, Jarek Ziebinski, will absorb Booth’s duties. Ziebinski, who has 18 years of experience with Leo Burnett, will now divide much of his time between Shanghai and Singapore.

Tom Bernardin, chairman and CEO of Leo Burnett Worldwide said that the decision to consolidate the agency’s China operations with APAC was driven by the need to pool resources “under one proven leader.”

Donald Chan, group CEO of Leo Burnett China will be assuming additional duties to run Leo Burnett Hong Kong. Both Chan and Margaret Huang, group CEO of Leo Burnett Taiwan, will now report to Ziebinski. Read more »

Top TBWA APAC creatives Dave Bowman and Matty Burton leave to join startup

Dave Bowman and Matty Burton

Dave Bowman and Matty Burton

Ad agency TBWA has lost two of its most influential creative directors in Asia with the news that Dave Bowman and Matty Burton, ECDs at Whybin\TBWA in Sydney, are leaving to join a startup.

The duo, who have been helping TBWA offices in other APAC markets with briefs, are moving on to The Special Group, an agency that started out in New Zealand and has recently opened an office in Australia, Mumbrella’s Australia site is reporting.

The signing is regarded as one of the biggest coups on Australia’s creative scene in recent years. Read more »

Nikkei buys stake in Monocle

Monocle magazineJapanese media giant Nikkei has acquired a stake in London-based global affairs and lifestyle magazine brand Monocle.

The deal, which values Monocle at about $115 million according to the Financial Times, came after both groups saw “immediate opportunities” to boost newsstand sales across Asia.

Monocle claims to be one of the “consistently growing” news magazines with a model of print, broadcast, retail, e-commerce and books. It is available in around 100 markets.

In a press statement, Tsuneo Kita, president and CEO of Nikkei said, Read more »

Tax firm faces calls to pull ad featuring ‘non-consenting’ Asian elephant

Animals rights group PETA has launched a campaign in Australia to get an ad taken off air because it features a trained Asian elephant.

The ad for global tax services firm H&R Block, which was filmed on location in Bangkok, features a painted elephant. PETA has called on H&R Block to “Stop supporting elephant abuse” and is asking its supporters to write to the boss of H&R Block’s Australian operations via a templated letter on its website.

Read more »

Travel app for singles seeks PR agency

Krystal KooA newly launched app for single travellers is looking for a PR agency to raise its profile in Singapore.

Called Wander, the app matches singles by their destination and travel preferences. It was founded by Singaporean entrepreneur Krystal Choo (pictured, right), who founded online travel deals site ZipTrip in February last year. Wander, which is to go live in the coming days, plans to launch on Google Play and Appstore on 14 September.

Choo told Mumbrella that she would be looking to identify influencers, initially in Singapore before expanding to other countries, through PR and word-of-mouth.

She wanted an agency to create “exciting stories in online channels with a very high leisure-based engagement rate” that are led by Wander’s “fun, hopeful and community-first message,” she said. Read more »

Saatchi & Saatchi Fallon Tokyo appoints ‘unconventional’ Luca Grelli as ECD

Luca Grelli

Luca Grelli

Saatchi & Saatchi Fallon Tokyo has appointed a new executive creative director.

Italian Luca Grelli, who has experience with the likes of Wieden + Kennedy, 180/TBWA and Razorfish in Milan, Amsterdam and New York, moves to Japan to fill the role after a period freelancing.

The appointment come seven months after the departure of Akira Kamiutsuri, who was Saatchi & Saatchi Fallon Tokyo’s ECD for just over a year. Read more »

Tata hires JWT for campaign to position conglomerate as ‘good corporate citizen’

Tata GroupIndian conglomerate Tata Group has hired JWT for a campaign to position the company as global, trustworthy and a good corporate citizen.

JWT won the business after a pitch against some of the world’s “best known” agencies.

The announcement from JWT: Read more »

MTV campaign highlights dangers of human trafficking and modern-day slavery

MTV has launched a regional campaign to combat human trafficking and exploitation in collaboration with USAid, Australian Aid and ASEAN.

A four-minute music video, created by the agency behind the Dumb Ways to Die viral hit, McCann Australia, tells of three characters caught in modern-day slavery in the form of a pop-up book.

The video, which will run on MTV’s channels across Asia, and online, features an original song by Paris-based electro pop artist Birkii. It ends with the message: “Let’s give these stories a happy ending”.

Read more »