‘Perverse’ ad featuring woman who turns into an eel pulled in Japan after criticism for sexism

A local government ad promoting the eel industry in Japan has been pulled after protests of sexism and demeaning women in social media.

Japan ad eel woman transformation

The bizarre two-minute commercial for Shibushi city on the island of Kyushu begins with a girl in a swimming pool who asks to be fed before eventually transforming into an eel. Read more »

Tech platforms and publishers to form new digital marketing industry body in Hong Kong

DMAHong Kong is now home to another digital marketing industry body with the launch of the Digital Marketing Association of Hong Kong (DMAHK).

The new group has support from a mixture of tech platforms and publishers, with Pixels, Google, comScore, Facebook, Yahoo, South China Morning Post , Next Digital and PricewaterhouseCoopers among the founding members.

An email to the industry, sent out this afternoon, reads: Read more »

Mindshare picks Robin Wong as APAC CEO of FAST as clients seek ‘muscle memory’ from data

Robin WongRobin Wong, the global head of operations for data and analytics at GroupM, has been handed a new role as APAC CEO of Mindshare’s new data division FAST (Future Adaptive Specialist Team).

Wong comes on board with five years of experience with Mindshare, and six with GroupM, where he led the media group’s data and analytics strategy.

Wong’s new role is effective as of 1 October. Read more »

STB launches Pandora station and Lyft promo to position Singapore as ‘future-forward’ in the US

Singapore Tourism Board has struck deals with rideshare app Lyft and internet radio service Pandora to raise the profile of Singapore in the US as a “future-forward” country.


Lyft passenger in San Francisco wins trip to Singapore

The tie-ups, which see free trips to Singapore given away to select passengers in Your Singapore-branded Lyft vehicles in San Francisco, and a Pandora station play the music of local artists such as The Sam Willows and Charlie Lim, are part of a plan to look “beyond the conventions and clichés of marketing a destination.” Read more »

Zeno appoints Matt Collette as Singapore MD as Jeremy Seow moves into regional role

Digital communications agency Zeno has appointed a new managing director for the Singapore office.

Matt Collette and Jeremy Seow

Matt Collette and Jeremy Seow

Matt Collette, the agency’s regional director of planning and innovation, has moved into the role, as existing MD Jeremy Seow begins a regional job. Read more »

Media agencies are ‘walled gardens’; AI would bring transparency to digital media buying says former Motorola CMO

Ian Chapman BanksMedia agencies are “walled gardens” in how they buy media for their clients, a former regional CMO has said as debate continues around the transparency of trading practices.

Talking to Mumbrella in the wake of the Dentsu overbilling scandal in Japan, Ian Chapman-Banks, a former regional Motorola, Apple and Dell marketer, used a term usually reserved for the likes of Google and Facebook in his description of the agency sector, saying that squeezed margins have led to non-transparent practices in media buying.

“The agency business right now is a walled garden, because the way that people are using data is not uniform,” he said. Read more »

M&C Saatchi posts revenue growth; Singapore and Malaysia shine, Japan underperforms

M&C Saatchi logoMalaysia and Singapore were regional highlights on advertising agency M&C Saatchi’s first half of the year balance sheet, released overnight, although poor returns in Japan saw the company reduce its holdings in M&C in Japan to 10%.

While revenue in its home market of the UK fell by 1%, earnings for Asia and Australasia climbed 5%, the same rate of growth as the previous reporting period in March.

M&C’s China operation, Aeiou, was also marked out as a strong performer, while Malaysia’s win of the KLIA business, and Singapore’s win of Shell retail were other highlights. Read more »

Mondelez launches Milka in China with ‘tenderness is inside’ platform

Mondelez International has launched the Milka brand in China, introducing the chocolate bar’s global ‘Tenderness is inside’ platform with a campaign by Wieden + Kennedy.

Milka ad

A two-minute film, created by Wieden + Kennedy Amsterdam, featuring a kind-hearted girl who goes to great lengths to find people’s lost property, will air nationally in cinemas and on TV, with online and in-store executions in support. Read more »

MullenLowe Vietnam hires Ogilvy’s Adrian McNamara as ECD as Carlos Camancho departs

MullenLowe Vietnam has hired a new executive creative director, bringing in Adrian McNamara from OgilvyOne.

Adrian McNamara

‘Ideas addict’ Adrian McNamara

McNamara replaces Carlos Camancho, who brings to an end two and a half years in the role and eight with the network. Read more »

Singapore social music company BandLab buys stake in Rolling Stone

Rolling StoneSingapore-based social music company BandLab Technologies has acquired a 49% stake in long-running equity stake in American rock and culture magazine Rolling Stone.

The deal is expected to see BandLab and Rolling Stone set up an international arm for the latter in Singapore, and the brand launch into the events space in Asia.

The announcement from Rolling Stone:

Singapore – September 25, 2016 – Rolling Stone, the leading voice of music and popular culture for nearly 50 years, today announced the formation of a strategic partnership with BandLab Technologies, who will take a 49% minority stake in Rolling Stone, alongside parent Wenner Media. Read more »