Three films from India’s Ministry of Women & Child Development, created by advertising agency Grey, each aimed at a different class in Indian society, depict terminating a pregnancy on the grounds that the unborn child is female as murder.
Each of the films finish with a clip from a speech from newly elected prime minister Narendra Modi, who says: “In the want of a boy, don’t sacrifice our daughters. They contribute equally in India’s pride and honour.”
The first of the videos, called ‘Plotting At Home’, features a family at home who receive the results from an illegal sex determination test that the unborn child is a girl.
A print campaign by BBDO Singapore for Guinness, which ran in a single edition of a free listings magazine just before the deadline for Cannes last year, was the world’s most awarded print ad in 2014, according to an annual study of the world’s most awarded ads and agencies by The Gunn Report.
The ad shared the top spot in the study with a campaign for Fiat by Leo Burnett São Paulo.
The only other Asian agency to appear in the report’s top-3 rankings was Japan’s Dentsu for the ‘Sound of Honda – Ayrton Senna 1989′ campaign.
BBDO was named the world’s most awarded agency network, Dentsu was the second most awarded agency brand and the second most awarded digital agency.
The Gunn Report results: Read more »
JWT has launched a new global digital agency brand called Mirum – the Latin word for “amazing”.
The new agency, which will be made up of 11 digital agencies in 17 countries, will mean the end of the well-established XM name, which over two decades years has graduated some of the best names in Asia’s digital marketing industry, including PHD APAC boss Susana Tsui and former Yahoo Southeast Asia head Ken Mandel.
In Asia, Mirum will by run by Nanda Ivens, who was recently named APAC CEO of XM.
Called HOOQ, the service will make popular TV shows and Hollywood films available in Singtel’s home market of Singapore as well as Indonesia, the Philippines, India and Thailand.
The new venture, which has been formed through a partnership with Sony Pictures and Warner Bros, is to be led by the former COO of Globe Telecom in the Philippines, Peter Bithos, and will sit alongside Singtel’s pay-TV offering SingTel TV, formerly Mio TV. Read more »
Rise of China’s home-grown brands ‘wake up call’ for foreign players, but lack of differentiation ‘hindering overseas potential’
China’s leading domestic brands have increased more in value in the last year than in any other since the introduction of a survey by Millward Brown five years ago, but will struggle to conquer overseas markets unless they get better at differentiating themselves, the global head of WPP’s retail practice has said.
The value of China’s most powerful 10 brands rose by $22 billion – to $464 billion – in the 2015 BrandZ Top 100 Most Valuable Chinese Brands index – the biggest jump since the first report in 2011.
Tencent is China’s most valuable Chinese brand for the first time, and newly-listed Alibaba entered the ranking in second place. Both brands jumped above long-time leader China Mobile, which had held the top spot since the ranking was first introduced.
David Roth, CEO EMEA and Asia for The Store, WPP’s global retail practice, told Mumbrella that the results should come as a “wake up call” for foreign brands in China. “Domestic brands are fast learning the science and art of brand building. The delta is decreasing in terms of awareness and value proposition between domestic and foreign brands,” he said. Read more »
Last year, MediaCom was named network of the year while UM Australia was the most awarded individual agency.
This year’s shortlist in full: Read more »
Great Online Shopping Festival expects Singapore e-commerce transaction value to double, uses digital tokens to prevent data theft
The value of e-commerce transactions in Singapore is expected to double over a three-day period for the Great Online Shopping Festival, the citystate’s answer to Black Friday in the US and Singles’ Day in China.
Starting on midnight on 2 February, 60 will brands including Airbnb, Adidas, Courts, Zalora and Rakuten will use a common platform to bring Singaporeans discounted deals for 72 hours as the Chinese New Year festive period approaches.
Marcello Wesseler, SVP of e-commerce at SingPost, the provider of logistical support for GOSF, said at the launch event in Singapore’s Orchard shopping district this afternoon that he hoped transaction value would “double” for the inaugural online shopping festival, and an increase of 30-40 per cent would be a “good” outcome.
Lim Bee Bee, the head of marketing for consumer banking at DBS Singapore, another major supporter of the event, said she hoped GOSF becomes “as big as Black Friday” and helps Singaporeans get more comfortable with shopping online. Read more »
Singtel appears to be sticking with a slogan that has been widely criticised for being grammatically incorrect as it announces the launch of six new channels on its TV network in Singapore.
Singtel TV – formerly known as Mio TV – is to introduce women’s channel DIVA HD, pop culture brand E! Entertainment HD, Japanese entertainment channel HELLO! JAPAN, Japanese news channels NHK World TV and NHK World Premium and kids station Toonami to its pay-TV network, the company announced this afternoon.
In a press release, the MD of Singtel TV, Goh Seow Eng, is quoted as saying that the launch of the company’s first Japanese entertainment channels – which are initially free to watch – “is part of our effort to make everyday better for our customers.”
As Mumbrella’s readers pointed out last week, a “the” should run before the word “everyday” in Singtel’s new ‘Let’s make everyday better’ slogan – or a space is needed between the words “every” and “day” for the wording to make sense. Read more »
A communications network hailing from Scandinavia has opened its first agency for the Asia Pacific market based in Singapore.
Called Acoustic, the ‘digital centric’ agency is part of a communications and digital network formed last year called Nordic Alliance.
The Singapore office will be led by Erik Ingvoldstad, the former regional ECD of MRM/McCann in Singapore, Shanghai and Sydney, who is relocating to the citystate with his Singaporean wife.
The North Alliance is a holding company formed in 2014 from the union of agencies including Sweden’s Åkestam Holst and Great Works, Denmark’s &Co, Anorak from Norway, Norwegian-Polish tech consultancy Making Waves and Swedish design agency Bold. Read more »
DDB Shanghai has bolstered its senior creative line-up with a promotion and a twin hire, bringing in Adams Fan from Leagas Delaney and Don Huang from TBWA as executive creative directors.
The agency has also named Zheng Li as a third ECD. The trio will report into the agency’s chief creative offier, Tim Cheng.
Cheng said in a statement: Read more »