Saatchi & Saatch Guangzhou GM installed to lead Publicis Communications

Cathryn ChenPublicis Groupe has appointed the GM of Saatchi & Saatchi Guangzhou to lead Publicis Communications – a new unit set up to house ad agencies Saatchi & Saatchi, Leo Burnett and Publicis Worldwide – for the Southern Chinese city.

Cathryn Chen takes on the role with a brief to give Publicis Groupe creative agencies better access to other companies within the group, such as digital shop Nurun, PR agency MSL and shopping marketing agency Arc.

In response to a question from Mumbrella, the agency group confirmed that each individual agency brand will retain its own management and culture. Read more »

Amobee hires Millennial Media boss Robert Woolfrey as Asia SVP

Robert WoolfreyAmobee, Singtel’s mobile advertising arm, has hired Robert Woolfrey, the Asia boss of rival Millennial Media, Mumbrella can reveal.

Woolfrey moves on after just under five years with the company acquired by AOL last year to take on the role as Amobee’s senior vice president for the Asia region.

Amobee confirmed the move but declined to comment further. The search is underway for a replacement for Woolfrey at Millennial Media. Read more »

Chinese cooking oil brand pushes health credentials with record-breaking line dance

Mighty, a Chinese cooking oil brand, has entered the Guinness Book of Records for the world’s biggest ever line dance.

Record-breaking line-dance

Mighty’s line-dance in Xi’an

Simultaneously in the cities of Beijing, Shanghai, Guangzhou, Chengdu, Shenyang and Xi’an a record-breaking 31,697 people took part in the line dance, a hugely popular way to keep fit in China. Read more »

JWT hires Marco Versolato from Brazilian hotshop DM9DDB as Singapore CCO

Marco VersolatoJ. Walter Thompson has hired Marco Versolato from Brazilian creative hotshop DM9DDB as Singapore chief creative officer and global ECD for the Lux business.

Versolato moves into former job of Valerie Cheng, who has since moved to the inhouse creative team at Facebook.

He brings 20 years of experience to the job, having worked with clients including Ita Bank, InBev’s Guaraná, Intel, Telefônica-Vivo, Whirlpool, McDonalds, L&G, and Johnson & Johnson. Read more »

‘Growing audiences but diminishing returns’: publishers grapple with mobile

Harris: Mobile means "now you have less to sell"

Harris: Mobile means “now you have less to sell”

The head of digital for Condé Nast in the UK, one of the world’s most advanced digital markets, has admitted the publisher’s move to focus its GQ magazine product on mobile saw it lose ad revenues, despite growing audience figures.

Wil Harris told the International News Media Association (INMA) congress in London: “Mobile was the number one platform our audience was on so it was going to be the number one thing we had to develop.”

But when pressed on the commercial realities of such a focus by congress moderator Juan Senor, Harris admitted the company had lost income from desktop display ads and the lucrative “takeover” of a web home page. Read more »


Twitter sticks to 140 character limit but tweaks messages in latest updates

Twitter logoTwitter is set to make some tweaks to the way its services work, but will stick with its strict 140 character message limit.

However, under the changes, media such as images and polls will no longer make up part of the character count, allowing users and brands to say more in them.

“One of the biggest priorities for this year is to refine our product and make it simpler,” said Twitter CEO, Jack Dorsey, in a blog post. Read more »

Singaporeans’ long distance love affair showcases powers of connectivity for Singtel

A long distance love affair is the centrepiece of a new campaign by Singtel to showcase the telco’s powers of connectivity.

The three-minute film, titled ‘Goodbye, Hello’, begins with a girl parting ways with her friend at the airport.

Read more »

Bad customer service in Singapore costing businesses $26bn as consumers switch brands

The scamming of a Vietnamese tourist in Singapore brought customer service to a head in 2014

The scamming of a Vietnamese tourist brought poor customer service in Singapore to a head in 2014

More than two thirds of Singapore consumers have switched service providers in the last year due to poor customer service, research from Accenture has found.

Retailers, banks, and internet service providers experienced the highest turnover of customers as a result of poor customer care, which Accenture estimates has cost Singapore businesses $26 billion.

Singapore’s high customer churn rate (68%) compares with 42% in Japan, 52% in the US and 83% in China. Read more »

APPIES Malaysia winners revealed

BBH's 'Get Cheras to Cheras' campaign won APPIES Malaysia gold

BBH’s ‘Get Cheras to Cheras’ campaign won APPIES Malaysia gold

The winners have been revealed from the first live-presentation awards format APPIES to be held in Malaysia, with 10 golds awarded from 36 shortlisted entries.

Ensemble’s programmatic video campaign for KFC’s Hot and Cheezy burger, which was also well awarded at the Mumbrella Asia Awards in March, BBH Singapore’s ‘Get Cheras to Cheras’ campaign featuring a twerking panda for Ikea and Fisherman Integrated’s Kucing Happy campaign for BSN, which won best campaign at the Kancils, were among the gold winners.

The winners list in full: Read more »

Kiosked receives $10m funding for APAC growth

McGrath: 'Now is the right time'

McGrath: ‘Now is the right time’

Ad tech firm Kiosked has received a US$10m funding injection from private investors to support its growth in Asia Pacific.

The Helsinski-headquartered firm, which launched in 2010 and hired former Nova Entertainment executive David McGrath as Asia Pacific MD to lead regional expansion in November last year, will focus the resources on hiring talent and setting an an Innovation Lab in Singapore. Read more »