PHD South Korea will be led by HeeYoun Yang, who joins from Omnicom creative agency Proximity where she was general manager.
She brings 22 years of experience in strategic media planning and digital to role, at agencies including Starcom, Mediacom and UM. Read more »
Staff in sales, marketing, circulation and administration are understood to be leaving the company in both the Hong Kong head office and Southeast Asia hub in Singapore. Read more »
Interpublic brand agency FutureBrand has Catherine Barr Randal from Dragon Rouge as executive director of the Singapore operation, a newly created role.
She starts at FutureBrand today, 1 December.
The appointment marks a return to FutureBrand for the highly regarded executive who worked for the IPG brand agency in 2009. Read more »
TMG, which was co-founded by former Straits Times journalist Bertha Henson and Right Hook Communications executive Daniel Yap in June last year after their previous website The Breakfast Network shut down, is hoping to generate $15,000 per month to keep going in a market that has never been easy for media outlets producing independent coverage of local news. Read more »
BBH has won the grand prix at the Singapore 4As’ Gong CCA Awards Show with an activation piece for Nike in the Philippines.
BBH’s ‘Nike Unlimited Stadium’ race track took up a block in the heart of Manila’s business district, and featured LED screens that allowed runners to pit their sprinting abilities against avatars of themselves. Read more »
Cathay Pacific has launched a campaign to more closely align the mother brand with sibling Cathay Dragon.
The campaign centres on a competition with three travel influencer couples who compete to win the chance to get married at 35,000 feet. Read more »
Incumbent Ogilvy, BBH and TBWA are the creative agencies on the shortlist for Singtel’s advertising review.
The company says that it has received “overwhelming interest” in the pitch, which will also sees agencies compete for the big-spending telco firm’s B2B, social and content, and production business in a process managed by R3.
Havas Media, which handles Singtel’s media buying, has been shortlisted for social and content along with Goodstuph and Dentsu Mobius.
The announcement: Read more »
In a similar fashion to its launches elsewhere, Viu is going to market with a freemium service led by a considerable library of Korean content that will be subtitled and available four hours after being telecast in Korea to compete with piracy. Read more »
Singapore casino complex Marina Bay Sands has launched a brand film around its ‘Unforgettable occasions’ slogan aimed at high-end customers in the region.
A two-minute film that begins by asking, ‘How far would you go for the one you love?’ tells the story of a husband treating his wife to a surprise dinner at Marina Bay Sands’ flagship restaurant. Read more »
Independent agency GOVT has launched a campaign for client National Gallery of Singapore to promote its light to night festival.
The central idea of the campaign is the contrast of art and dance, technology and music, playing and exploring, expressed through two halves of a man’s body. The first film shows how art and dance contrast.