Singaporeans decide if leukaemia sufferer finds bone marrow donor in interactive video

DDB has created two interactive videos for Singapore’s Bone Marrow Donor Programme that gives the viewer the ability to decide whether or not a cancer sufferer finds a bone marrow donor.

DDB Singapore bone marrow

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Two boys compete for girl’s heart in campaign for AIA Singapore

Two boys go head to head for the affections of a young girl in a new campaign for AIA Singapore’s new savings and investment plan, Savest.

Created by Bates CHI & Partners, the campaign aims shows the value of combining both saving and investing, and begins with a short video trailer.

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Barbarism of sharks finning exposed in WildAid film targeting Chinese wedding tradition

Ogilvy has created a graphic film for NGOs Hong Kong Shark Foundation and WildAid that reveals the cruel manner in which sharks are harvested for their fins.

The film highlights the practice of removing the shark’s fins and then throwing the animal back in the ocean to die, with the bride and groom from a Chinese wedding playing the role of sharks finners. Read more »

Proximity boss Richard Fraser named Southeast Asia president of BBDO

Richard FraserLong-serving BBDO group executive Richard Fraser has been appointed Southeast Asia president.

Fraser will retain his existing role of MD for Asia, Middle East and Africa at Proximity, BBDO’s sister digital and direct agency, in addition to his new duties overseeing the network’s six offices in the sub-region.

The Southeast Asia head role has been vacant since the elevation of Jean-Paul Burge to head up APAC, replacing Chris Thomas, a year ago. Read more »

Brand New Media’s Sydney business goes into administration

brand new mediaThe Australian operation of content marketing company Brand New Media has called in administrators after being hit by what it has described as a “perfect storm” of issues across its business interests.

The company, founded in 2001 by CEO Perry Smith was responsible for branded TV shows for some of Australia’s biggest brands and had been a joint-venture partner on TV channels TV4ME and HealthyMETV with Network Seven and Prime.

Mumbrella’s Australian site understands that the contracts for those channels were terminated at midnight last night after the company called in administrators Dean-Willcocks Advisory, with six staff made redundant.

Damian Bray, CEO of Brand New Media’s Asian operations, said this morning that the fortunes of the Sydney office did not affect the company’s businesses elsewhere in the region, including Singapore, which sold a 33% stake to Singapore Press Holdings a month ago. Read more »

The Marketing Society Asia names new leadership

The Marketing Society of Asia, an organisation for marketers, has appointed new leadership with HSBC’s Tricia Weener taking over from Ruth Rowan as chair.

Tricia Weener and Erica Kerner

Tricia Weener and Erica Kerner

Dimension Data marketer Ruth Rowan, the founding chair of The Marketing Society’s regional arm, steps down more than two years after the society was set up in Hong Kong, and later in Singapore. Read more »

Kuala Lumpur’s new brand identity confuses Malaysian ad execs: ‘I thought it was a hoax’

The city of Kuala Lumpur’s new logo and slogan have received a bewildered response from Malaysian advertising executives, with a senior creative saying he thought it was a hoax.

A city of contrasts

KL’s new brand identity was unveiled yesterday by the city’s mayor, who introduced the new slogan, ‘A city of contrasts and diversity” and the words “Exciting, surprising, enticing” beneath bold lettering.

Vijay Anand, the executive creative director of BBDO Malaysia, said he thought the campaign was a “brilliant hoax campaign” to start a debate about how much Malaysians care about the city. Read more »

Liberty Insurance launches ’embracing simple joys’ brand campaign in Singapore

Liberty Insurance has launched a national brand campaign, introduced the new slogan ’embracing simple joys’ and signed swimmer Quah Zheng Wen as brand ambassador.

Embracing simply joys ad

The campaign, created by Blak Labs, aims to show that the company is focused on helping its customers remove the complexity and confusion that is typically associated with insurance. Read more »

Mumbrella360 video: Post-hype – how tech trends are influencing marketing

In the lead-up to Mumbrella360 on June 7-9, we revisit highlights from last year’s event.


A panel of industry experts looks at how technology enters culture, and how it is changing the practice and language of marketing.

Panel: Nic Hodges, founder of Blonde 3 and head of commercial innovation at News Corp; Dave King, co-founder and strategy head at The Royals; Phil Phelan, director of strategy at SapientNitro; Benjamin Moir, director at Snepo Research. Read more »

Survey finds 90% of APAC web users would consider using ad blockers, ad tech firm suggests ‘polite advertising’ is the solution

Ad blockerA survey by ad tech firm Unruly has found that nine in 10 internet users in Asia Pacific would consider using ad blockers, although Southeast Asia stands out globally as the most forgiving region for one of the most interruptive forms of internet advertising, video pre-roll.

While two thirds of Australian respondents said they were put off a brand when obliged to watch a pre-roll ad, well under half (45%) of Southeast Asians felt the same way.

But Southeast Asian internet users are averse to retargeting, with 67% saying that they find ads that follow them around the internet creepy; the global average is 63%.

And Southeast Asia has a higher aversion than anywhere to internet ads they think feel fake, according to the study. Fully 86% of Southeast Asian web users say they would lose trust in a brand if they felt an an ad lacked authenticity, compared to 77% of Australians who would feel that way. Read more »