The innovation-themed series, which kicked off today, focuses on macro policy, entrepreneurialism, funding and go-to-market strategies.
The series is sponsored by tax services firm EY. Read more »
WPP PR agency Cohn & Wolfe has named Angelina Ong as regional president.
Ong joins the agency from rival Burson-Marsteller, where she was regional MD and SVP for China.
She will be based in Singapore and report to Donna Imperato, CEO, Cohn & Wolfe Group.
Before joining Burson, Ong was head of B2C marketing at Yahoo APAC. Read more »
TSLA shows ‘world-class creativity with an Asian touch’ to claim global digital pitch for Tiger Beer
TSLA will work alongside Tiger Beer’s global creative agency of record, Droga5. BBDO handles the brand locally in Singapore.
Cindy Lin, regional marketing and sales for Heineken Asia Pacific, which owns the Tiger Beer brand, said: “TSLA had a truly unique take on approaching our digital challenge – one that marries world-class creativity with an Asian touch. We are thrilled to have them on board to bring the bold ambitions of the Tiger brand to life. ” Read more »
Nissan has launched an online campaign in the form of a competition to find the best body design of a Nissan JUKE.
Devised by TBWA, the competition drew 13,000 designs.
The 77 year-old arts school is looking for an agency or agencies to handle creative, graphic design, digital marketing and social media.
Contenders can apply for one part or a combination of the three parts to the tender, which include: Read more »
Nils Andersson, the president and chief creative officer at Y&R china, is leaving the agency after almost five and a half years with the company.
Andersson was appointed president of Y&R China four months ago, taking on additional management duties to his role running the creative department.
He was one of the architect’s of Y&R Beijing’s print ad series for Penguin Audibooks, which won top honours at AdFest.
According to Campaignbrief, Andersson is moving to TBWA China as president and chief creative officer.
“We thank Nils for his overall guidance of the Y&R China creative teams,” Y&R Asia Chief Creative Officer Marcus Rebeschini said in a press statement. “He has truly helped them to deliver on his avowed intent to be world-class in China and we wish him all the best for the future.” Read more »
Snacks giant Mondelez International has launched an ad campaign for biscuit brand Oreo in China.
The campaign, created by FCB Shanghai, positions the biscuit as a source of fun for the family.
Besides TV ads, the campaign features an online video with celebrity dad Gary Cao. Read more »
Multi-channel network Commercialize TV has appointed Jimmy Au as EVP of content for the Asia Pacific region.
Before joining Commercialize TV, Au, who has raised in the US and who has spent 15 years in China, was Asia director for Sneaker Pimps.
He joins with a brief to help brands create video content for consumer audiences. Read more »
Arjan Hoekstra, the Singapore-based Asia Pacific president of Discovery Networks, has left the company after a year and a half in the top job, Mumbrella can reveal.
He has been replaced in the interim by Discovery’s president for Latin America Henry Martinez.
Hoekstra was brought in in September 2013 after a 14-year stint at Eurosport, latterly as managing director of Eurosport Asia Pacific.
He joined with a brief to generate new growth for the non-fiction broadcaster and moves on “due to a divergence of views about the strategic plan for the region,” according to a statement from the broadcaster shared with Mumbrella. Read more »
Media agency Starcom has won APAC network of the year at the Festival of Media Asia Awards for campaigns for clients including Just Car Insurance, Optus, Virgin Mobile, AIA and Samsung.
OMD Australia claimed campaign of the year with Penny the Pirate for Luxottica.
Starcom MediaVest Australia was named agency of the year.
Australia was once more the most awarded country.
The winners list in full: Read more »