Netflix hiring spree continues as Taka Osaki named APAC head of marketing

Netflix logoNetflix is looking to fill a number of key roles as it continues to staff up to propel its expansion in Asia, including a talent director for the region.

The content streaming company is looking for a Singapore-based senior manager of marketing operations for Asia, a regional social media coordinator and a social media manager for India, as well as a number of other administrative marketing roles as Netflix build capacity for expansion. Read more »

‘Love is complicated, Ikea is simple’ says furniture retailer in Valentine’s Day campaign

BBH has created a social campaign in the form of a ‘love manual’ for key client Ikea in time for Valentine’s Day.

Ikea Valentine's Day social campaign

The campaign is to run in Singapore, Malaysia and Thailand. Read more »

OMD is awarded media network for 11th consecutive year, India’s is Asia’s top media nation

The most awarded advertiser for media

The most awarded advertiser for media

India is Asia’s most highly ranked country in the Gunn Report for Media for the third year in a row, while Australia and Hong Kong also feature in the top five ranking of the world’s most awarded countries for media campaigns.

In the study that seems to change little year on year, OMD topped the chart of the world’s most awarded media networks, which has done every year since 2004 when the Gunn Report started measuring media awards. Read more »

Twitter is ‘overvalued’ by APAC marketers, finds Forrester study

Twitter is among the most heavily used social media by marketers in Asia Pacific, but it also one of the least satisfying in terms of meeting business objectives for brands’ campaigns, a study from research group Forrester suggests.

The microblogging platform is second only to Facebook as the most commonly used social medium among marketers in India, Indonesia, Singapore and Australia. But Twitter falls behind the likes of LinkedIn, YouTube and Instagram in terms of how happy marketers are with the business outcomes from using it.

Source: Forrester’s Q4 2015 Asia Pacic Social Marketing Online Survey

Source: Forrester’s Q4 2015 Asia Pacic Social Marketing Online Survey

Marketers’ frustration with Twitter – which Forrester labels “overvalued” – is partly due to a mismatch in objectives; marketers wield it for social reach, but users use it for social relationships.

Meanwhile, WeChat – which is relatively nascent outside of China – Pinterest and Tumblr prove to be satisfactory from a business perspective, but not many marketers in the region use them. Read more »

Senior talent moves on from Adelphi Digital after post-buyout restructure

Adelphi Digital, the Singapore-based digital consultancy until recently known as Reading Room, has lost a number of senior staff in the wake of a buy-out by the company’s founders in October last year.

Ko, Voirol, Wieling

Ko, Voirol, Wieling

Moving on after a six-year stint is highly-regarded creative Ferdi Wieling, who started with Reading Room at its former headquarters in London in 2010, and moved with the company to Singapore three years ago. He was regional ECD, and has left to join digital experience design agency Critical Mass as VP and ECD, APAC. A replacement is being sought for Wieling.

Moving from Adelphi Digital today is Tom Voirol, the global head of user experience, who has also worked for the company for a long time, in both Singapore and Australia, in two different stints. His role will not be replaced. Read more »


True love is made of gold, Degussa tells Singaporeans as Valentine’s Day approaches

Degussa, a German precious metals trading house, has launched a campaign in Singapore timed for Valentine’s Day.

Degussa

Created by independent agency Blak Labs, the campaign suggests that true love is made of gold in a series of print and digital executions to run this month. Read more »

Dentsu Aegis appoints the man behind Ninja Warrior format to lead APAC content business

Shuntaro Tanaka

Shuntaro Tanaka

Dentsu Aegis Network has appointed Shuntaro Tanaka, a Dentsu long-timer who has worked for the company since 1997, to lead its regional content offering, The Story Lab.

Tanaka, who is well known in the business for bringing popular Japanese TV format “Ninja Warrior” to markets in Southeast Asia and Europe, leaves his role as COO of Dentsu Media Vietnam and head of The Story Lab Southeast Asia and moves up to APAC president of the content operation.  Read more »

Malaysia Airlines wonders if there’s a recipe for love in ad targeting domestic audience

Malaysia Airlines has launched a sentimental commercial aimed at a domestic audience that positions the carrier as bringing loved ones closer to home.

Called ‘Layers of love’, the film – which launches just before Valentine’s Day – focuses on the troubles of the heart of a young woman, who is baking a layer cake with her mother.

Read more »

Uber video aims to recruit drivers in Singapore

Taxi-hailing app Uber has launched a video in Singapore in the hope of recruiting new drivers.

The one-minute film, uploaded to Uber’s YouTube channel yesterday, features a local sharing his experience of how easy it is to become a driver.

Read more »

Twitter pushes ahead with algorithmic timeline changes despite concerns among user base

TwitterSocial media platform Twitter has announced changes to the platform that extend its “while you were away feature” to introduce a more algorithmic timeline.

The move comes despite user angst about the change, which some see as moving it away from its continuous feed roots, with the hashtag #RIPTwitter trending around the word.

In a blog post the company said the changes were driven by a desire to allow users to catch up: “Starting today, you can choose a new timeline feature that helps you catch up on the most important Tweets from the people you follow.” Read more »