Tourism Australia joins Visa’s #notatourist campaign with China the first target

TATourism Australia will join Visa’s social media driven #notatourist campaign after the two parties signed a three year partnership to promote Australia across the region.

The joint promotion will kick off in China this month targeting millennials before expanding to Hong Kong, Singapore, Malaysia, Indonesia, India, Japan and South Korea in the first quarter of next year.

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Marketers back in firing line over claim they are unable to calculate return on investment

BaxterMarketers have been told to step up their measurement of campaigns amid claims that only one in 10 have been trained to calculate a return on investment.

They are also still locking horns with chief information officers and stuck in the mindset of “brand amplification” rather than sales, a conference heard.

The damning assessment depicted a marketer out of touch with current thinking and at odds with a boardroom level desire to account for every marketing dollar spent.

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Korean footwear brand signs exclusive product and marketing deal with Manchester United

sbenuSouth Korean footwear company Sbenu has signed a lucrative deal with Manchester United in a move to cash in on the football club’s continuing popularity in the country.

The agreement will see Sbenu handed exclusive rights to produce and market Manchester United branded casual footwear in South Korea.

The deal comes after the Red Devils were again named as South Korea’s favourite football club, with the success of Korean midfielder Park Ji-Sung, who became the first Asian footballer to win the UEFA Champions League, regarded as a key element in driving support for Manchester United.

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Analyst warns marketers that digital advertising is creating ‘decision fatigue and stress’

share2Consumers are suffering from “decision fatigue” – and digital marketing is partly to blame.

Principal analyst at Forrester Research, Shar VanBoskirk, said where marketers see huge opportunities to target audiences, consumers see yet another decision to make.

And they are struggling to cope as they wade through a mass of information and choices, she said.

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Twitter expands SMB ad platform across Asia

Twitter logoTwitter has expanded its self-service ads platform from 33 countries to over 200, with the service now available for small and medium sized businesses in Hong Kong, India, Malaysia and the Philippines.

The expansion comes as the social media platform identified Asia Pacific is its fastest growing region.

It cited research from the Asian Development Bank that claimed SMBs account for 98% of all enterprises in Asia.

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Founders of OpenGov acquire digital assets of defunct FutureGov as legal saga rumbles on



OpenGov Asia, a technology sector content provider, has acquired all digital assets of FutureGov which shut down earlier this year amid the financial turmoil at its parent company Alphabet Media.

OpenGov said the deal will enable it to focus on delivering “high quality content with an array of analytics”.

OpenGov was launched in January and is run by Mohit Sagar and Ellen Quek who left FutureGov in acrimonious circumstances at the end of last year.

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Partner at GroupM agency Vocanic, Liam McCance, quits for ‘entrepreneurial pursuits’

liamOne of the partners of social marketing agency Vocanic, Liam McCance, is to depart after almost eight years with the agency.

McCance, who is also country head for Malaysia and Thailand, is leaving to “undertake entrepreneurial pursuits outside of the social space”.

He joined the business in March 2008 as regional business development director before becoming a partner in 2012.

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Senior Dentsu Aegis executive moves across to ZenithOptimedia as CEO Indonesia

XOZenithOptimedia has named Carat Indonesia and Vizeum chief executive, Ernita Ariestanty, in the newly created role of CEO of its Indonesia operation.

The agency’s Southeast Asia CEO Gareth Mulryan described her as a “brilliant addition”, lauding Ariestanty’s “depth and breadth of expertise and her impressive knowledge of the Indonesian media marketplace”.

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Havas merges subsidiaries to create Havas Worldwide Jakarta with Matt Wiggers as CEO

picHavas Worldwide has merged two of its subsidiaries, AdWork and Narendra, to create Havas Worldwide Jakarta.

The agency said the move was initiated by the chief executives of each business with the merged entity described as “one fully integrated creative and digital agency under the global Havas Worldwide banner”.

It said the merger marks the “next step of collaboration” for ad firm Havas Adwork and the elow-the-line promotion specialisation of Narendra.

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Uber rides off back of Masterchef Asia debut

uber1Uber has joined forces with Masterchef Asia as the firm looks to ride off the back of the cooking show’s inaugural TV appearance in the region.

For 90 minutes tomorrow night  – between 7pm and 8.30pm – Singaporeans are being invited to order their dinner through the Uber app and have it delivered to their front door.

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