Malaysia Airlines head of marketing Charles McKee to depart

Charlie McKeeCharles McKee, the head of marketing of Malaysia Airlines, is leaving after less than a year with the airline, Mumbrella can reveal.

McKee came in to replace previous CMO Dean Dacko in September last year from Canadian hotelier Delta, and is to move on mid-July, according to sources familiar with the matter.

He is to depart as the troubled carrier announces new leadership, with Ryanair’s Peter Bellew unveiled as the group MD and CEO yesterday, replacing Christoph Mueller, who stepped down from the top job in March. Read more »

Telcos dominate Millward Brown’s first study of the most admired brands in Myanmar

Image: Millward Brown

Image: Millward Brown’s BrandZ report on Myanmar

Millward Brown’s first study of consumer attitudes towards brands in Myanmar has found that telco firms rate as the most admired brands by Burmese.

Telenor, the Norwegian telco that has been locked in a battle for subscribers with Ooredoo of Qatar for the last few years as Myanmar opens up its mobile telephony market to overseas players, ranks as the country’s most innovative brand. Read more »

FCB Hong Kong hires Christopher Chan from JWT as creative director

Christopher ChanFCB has hired a creative director in Hong Kong four months after re-opening the agency.

Christopher Chan joins the ad agency in the top creative role with 12 years experience in the business, latterly at J. Walter Thompson.

He is the first creative director FCB Hong Kong has hired since reviving the office locally, which closed in 2013 but reopened in February this year after the IPG network won the Prudential account. Read more »

Leo Burnett KL begins legal proceedings against director over plagiarism allegations

A 'letter of demand' to Leo Burnett

Tan Chui Mui’s letter of demand to Leo Burnett

Leo Burnett Kuala Lumpur has initiated legal proceedings against Tan Chui Mui, the director who accused the agency of plagiarising the Petronas commercial Rubber boy.

The agency gave the film-maker 48 hours to remove all social media posts in which she accused Leo Burnett of copying the idea and script of the ad, which was shortlisted at the Cannes Lions. She did not take the posts down within that time frame, and in a Facebook post challenged the agency to produce evidence to prove her wrong.

In a statement released last night, the agency stated:  Read more »

New data reveals sweet spot for targeting Singaporeans in purchasing mode

The sweet spot for marketers looking to target Singaporeans in the market to buy something is mostly likely to be a Saturday between 5pm and 9pm in the month of December just after a job promotion, according to new consumer research from WE Communications. Read more »


Video creation platform Genero to launch in Singapore after funding injection

Andrew Lane and partner

Andrew Lane and Mike Entwisle

Melbourne-based Genero, an online media platform that connects film-makers with advertisers, has announced plans to open an office in Singapore after raising $4 million in capital.

The business started by former Vodafone Australia online video specialist Andrew Lane and former HP marketer Mick Entwisle in 2009 recently received backing from VC firm Ellerston Ventures, and Singapore is among the launch targets along with Sydney and New York. Read more »

JWT Australasia boss John Gutteridge succeeds Tom Doctoroff as APAC CEO

John Gutteridge Tom DoctoroffJ. Walter Thompson is going through a leadership change in Asia Pacific with the news that Tom Doctoroff is returning to the US “to pursue a new opportunity.”

The Chinese-speaking American has worked for JWT for the last 24 years, the last three and a half as APAC CEO based in China.

He will be succeeded by John Gutteridge, the head of JWT’s Australasian operations.

The announcement from the agency: Read more »

Jane Lin-Baden named regional CEO of Isobar

Jean Lin and Jane Lin-Baden

Jean Lin and Jane Lin-Baden (right)

Dentsu Aegis Network digital agency Isobar has named Jane Lin-Baden as CEO for the region.

She moves into a role which has been covered by global boss Jean Lin for the last two years. Lin, who was previously APAC CEO from 2010, was made global CEO in 2014.

Lin-Baden will remain in Shanghai, where she was group CEO for that market, and where Lin is also based. Read more »

Publishers set to take a traffic hit as Facebook changes its news feed algorithm

FacebookFacebook appears to have struck a blow to publishers’ and brands’ reach on its platform with an announcement overnight it will prioritise posts from friends further on its news feed.

In an update overnight Facebook engineering director Lars Blackstrom warned he anticipates the update “may cause reach and referral traffic to decline for some Pages”, warning those hardest hit would be people who rely on traffic coming from direct page posts. Read more »

Leo Burnett KL demands film-maker deletes plagiarism claims or it will sue, defiant director challenges agency to show evidence

Leo Burnett and Tan
The Malaysian office of ad agency Leo Burnett has demanded that Tan Chui Mui, the film-maker who accused the agency of copying her idea and script to make the commercial ‘Rubber boy’ for Petronas, remove all mention of the complaints she made in social media within 48 hours, otherwise the company will take legal action against her.

A letter has been sent by Leo Burnett’s lawyers to Tan and her production company Da Huang Pictures to give them the chance to take back the comments, which the agency describes as an “unfounded allegation that her story regarding Rubber Boy was copied by Leo Burnett.”

The agency claims Tan appears to be deliberately trying to harm Leo Burnett’s reputation through her claims, which have been widely reported by the local media in Malaysia.

The announcement from Leo Burnett, issued this afternoon: Read more »