DDB S’pore hunts for planning head as David Tang and Neil Johnson step back from pitching

DDB Singapore is looking for a head of planning to run the agency’s pitching operation as long-time CEO David Tang and head of creative Neil Johnson step back after 17 years running new business.

The agency has launched an irreverent online recruitment campaign headed by a two-head llama gif to represent Tang and Johnson, who the ad says will no longer to involved in pitching to focus on existing clients.

DDB Llama

In the ad, which has been posted on DDB’s blog, a jointly signed memo declares that after 593 pitches contested together, Tang and Johnson were looking for a “maverick thinker, an evangelical pitcher, an obsessive hunter of insights, and an all-round playmaker” to replace them. Read more »

Havas Media wins media AOY and HPB named top client at Singapore Media Awards 2016

Changi Airport

Havas Media’s work for Changi Airport Group

Havas Media has won agency of the year at the Singapore Media Awards, seeing off competition from bigger rivals including Omnicom Media Group, GroupM and Publicis Media.

The agency, which announced a new CEO this week, won top honours for its work for clients including Changi Airport Group, LG, Warner Bros and Singtel.

However, best campaign of the year went to Starcom for its ‘Unofficial Official Beer of Singapore’ work for Asia Pacific Breweries and Health Promotion Board was named best client.

The winners in full: Read more »

Brands must stop accusing each other of greenwash to make sustainability marketing events work, says Branded boss

Jasper Donat, Branded

Donat: ‘Industry events require the industry to behave as an industry, not have a go at each other’

Events on brands embracing environmental sustainability can only work if the industry supports companies that tell stories about their progress, not accuses them of greenwash, the head of events company Branded said today.

Talking to Mumbrella in Singapore today, where air quality has deteriorated dramatically as a result of forest land burning in Indonesia, Jasper Donat, Branded’s CEO, was asked why there were so few sustainability marketing events in Asia. Read more »

Angry man visited by younger self in National Day video by Digi urging tolerance in Malaysia

Telenor-owned telco Digi has launched a National Day film in Malaysia around the theme of tolerance.

The film is based on the idea of a short-tempered man who is paid a visit by his younger self.

Read more »

Cartoon Network hires Angry Birds exec to spearhead Asia theme parks arm

Eric LeeTurner-owned kids entertainment giant Cartoon Network has created a new role to run its fast-growing licensed theme parks across the region.

Joining the company from the European arm of Rovi Entertainment, the company behind the Angry Birds series, is Eric Lee, who takes on the role of regional head of location-based entertainment.

His role is to find and create experiences such as theme parks and branded retail spaces for Cartoon Network brands such as The Powerpuff Girls, Ben 10, We Bare Bears and Adventure Time. Read more »


PayPal marketer calls on ‘lazy’ PR industry to read more as panel debates the state of comms

The APAC director of communications for PayPal called on PR professionals to read more broadly around their domain of expertise to gain a better understanding of consumers and clients, and develop a sorely needed capability: empathy.

L-r: H+K's Michelle Tham, Gabey Goh from Campaign, GSK comms lead Melissa Cheah, Yvonne Koh from PayPay and Riverbed's Karin Neighorn at SheSays last night

L-r: H+K’s Michelle Tham, Gabey Goh from Campaign, GSK comms lead Melissa Cheah, Yvonne Koh from PayPay and Riverbed’s Karin Neighorn at SheSays Singapore last night

In this story:

  • The era of ‘girls in high heels and short skirts’ is over
  • Growing without training
  • Clients are not as interesting as they think
  • Agencies need courage and common sense
  • Is content marketing worth the effort?
  • ‘Get off Pokemon Go and talk’

Talking at a well-attended SheSays event in Singapore last night, Yvonne Koh, who spent all of her career agency-side until joining PayPal just over two years ago, said that the PR sector is too narrow in its knowledge of consumers and business, which is resulting in “a lot of lazy work”.

“My question for anyone who aspires to make it in PR is, what do you read? If you only read about who you’re servicing right now, that’s a problem. Because your client is relying on you to form a different point of view. Your skill set is also the ability to empathise,” she said. Read more »

Tech journalist Grace Chng moves on from Straits Times after 23 years

Grace ChngOne of Singapore’s most well respected specialist journalists, Grace Chng, has left the Straits Times after 23 years with the newspaper.

Chng covered the tech and telco industries and Singapore’s startup scene during her last five years with the paper as a senior correspondent, and before that was editor of the ST’s digital section, Digital Life, for some 19 years. Read more »

Hong Kong individualism sells city’s first electric motorsport race in campaign by TBWA

A campaign has launched to promote the first electric motorsport race in Hong Kong coming up in October.

Adderly Fong

Titled ‘We are all Drivers’, a TV, print, outdoor, events and digital campaign created by TBWA\Hong Kong aims to promote the 2016 FIA Formula E HKT Hong Kong ePrix around the idea that Hong Kong is a city of individuals. Read more »

Wall Street Journal names new APAC bureau chief as Paul Beckett heads for Washington

Andrew Dowell

Andrew Dowell

The Wall Street Journal has named Andrew Dowell as the newspaper’s new Asia Pacific bureau chief.

Dowell moves into the Hong Kong-based job after a year as deputy financial editor, covering stories such as the meltdown in Chinese markets and the theft of $81 million from Bangladesh’s account at the New York Fed.

He replaces Paul Beckett, who in three years of covering the region oversaw the Journal’s coverage of the 1MDB scandal in Malaysia, arguably the newspaper’s most powerful regional story of recent years. Read more »

Limited knowledge still biggest obstacle to programmatic growth in China, says TubeMogul

Jeffery Zheng:

Jeffery Zheng: Clients who make programmatic decisions based on cost put brands at risk

Ad tech firm TubeMogul, which launched in China at the start of the year, has launched its first programmatic education programme in the market, saying that limited knowledge of the discipline is still the biggest hindrance to growth.

Talking to Mumbrella today, TubeMogul’s China MD Jeffery Zheng said that despite a brisk update in programmatic trading in Asia’s largest ad market, there was still a lot of educating to be done to get marketers up to speed on programmatic, and that transparency would prove a pivotal factor. Read more »