PHD launches in Korea

HeeYoun YangOmnicom Media Group media agency PHD has opened for business in Korea, its 19th operation in the region.

PHD South Korea will be led by HeeYoun Yang, who joins from Omnicom creative agency Proximity where she was general manager.

She brings 22 years of experience in strategic media planning and digital to role, at agencies including Starcom, Mediacom and UM. Read more »

Haymarket Asia lays off staff amid ‘extremely challenging’ business conditions

Haymarket AsiaHaymarket Asia has let a number of staff go in a restructure the publisher of Campaign Asia, CEI and Stuff says was needed to adjust to “extremely challenging” business conditions.

Staff in sales, marketing, circulation and administration are understood to be leaving the company in both the Hong Kong head office and Southeast Asia hub in Singapore. Read more »

FutureBrand hires Catherine Barr Randall to lead Singapore operation

Interpublic brand agency FutureBrand has Catherine Barr Randal from Dragon Rouge as executive director of the Singapore operation, a newly created role.

Catherine Dunbar Jones

She starts at FutureBrand today, 1 December.

The appointment marks a return to FutureBrand for the highly regarded executive who worked for the IPG brand agency in 2009. Read more »

Singapore independent news site The Middle Ground launches 2017 fundraiser

The Middle GroundIndependent Singapore news website The Middle Ground has launched a campaign to raise money to sustain its coverage for the next year.

TMG, which was co-founded by former Straits Times journalist Bertha Henson and Right Hook Communications executive Daniel Yap in June last year after their previous website The Breakfast Network shut down, is hoping to generate $15,000 per month to keep going in a market that has never been easy for media outlets producing independent coverage of local news. Read more »

BBH activation for Nike Philippines wins Gong CCA grand prix, MullenLowe SG named AOY

BBH has won the grand prix at the Singapore 4As’ Gong CCA Awards Show with an activation piece for Nike in the Philippines.

Untitled

BBH’s ‘Nike Unlimited Stadium’ race track took up a block in the heart of Manila’s business district, and featured LED screens that allowed runners to pit their sprinting abilities against avatars of themselves. Read more »

Hong Kong influencer couples race to win a mile-high wedding in Cathay Pacific stunt

Cathay Pacific has launched a campaign to more closely align the mother brand with sibling Cathay Dragon.

Cathay Pacific stunt

The campaign centres on a competition with three travel influencer couples who compete to win the chance to get married at 35,000 feet. Read more »

Singtel ad review shortlist: Ogilvy, BBH and TBWA contest lead brand role

Incumbent Ogilvy, BBH and TBWA are the creative agencies on the shortlist for Singtel’s advertising review.

Singtel ad by Ogilvy

The company says that it has received “overwhelming interest” in the pitch, which will also sees agencies compete for the big-spending telco firm’s B2B, social and content, and production business in a process managed by R3.

Havas Media, which handles Singtel’s media buying, has been shortlisted for social and content along with Goodstuph and Dentsu Mobius.

The announcement: Read more »

Viu launches in the Philippines, hits 4m users

ViuPCCW’s over-the-top video streaming service Viu has launched in the Philippines, it’s sixth market since debuting in the region a year ago.

In a similar fashion to its launches elsewhere, Viu is going to market with a freemium service led by a considerable library of Korean content that will be subtitled and available four hours after being telecast in Korea to compete with piracy. Read more »

Marina Bay Sands targets wealthy Asian couples with ‘Unforgettable occasions’ film

Singapore casino complex Marina Bay Sands has launched a brand film around its ‘Unforgettable occasions’ slogan aimed at high-end customers in the region.

Marina Bay Sands ad

A two-minute film that begins by asking, ‘How far would you go for the one you love?’ tells the story of a husband treating his wife to a surprise dinner at Marina Bay Sands’ flagship restaurant. Read more »

GOVT films for National Gallery SG explore contrast of art and dance, tech and music

Independent agency GOVT has launched a campaign for client National Gallery of Singapore to promote its light to night festival.

The central idea of the campaign is the contrast of art and dance, technology and music, playing and exploring, expressed through two halves of a man’s body. The first film shows how art and dance contrast.

Read more »