DM9 Jaymesyfu turns mobile phones into e-readers with follow-up to Cannes GP winner

Smart STRYBKS

DDB DM9 Jaymesyfu’s Smart STRYBKS video

The winner of the Philippines’ first grand prix at the Cannes Lions has unveiled a follow-up idea to the one that claimed top honours in the mobile category two years ago.

Ad agency DDB DM9 Jaymesyfu has released a case study video to introduce ‘Smart STRYBKS’, an initiative backed by client Smart Communications that gives children in typhoon-hit areas of the Philippines story books by converting mobile phones into e-readers.

“We are able to give kids access to stories of hope with the only device these families had left,” the narrator in the video reads.

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Calvin Klein brings Justin Bieber to Hong Kong

Justin BieberCalvin Klein is bringing Justin Bieber to Hong Kong for an invitation-only event to be held at repurposed industrial cargo hall the Kai Tak Cruise Terminal on 11 June.

Bieber fans without an invitation will be able to ‘experience’ the performance via imagery and content posted on calvinklein.com and the brand’s social media channels Facebook, Tumblr, Twitter, Google+ and YouTube.

Fans will also get behind-the-scenes leading up to the event, which they can follow using the hashtag #calvinkleinlive.

The singer, who features with Dutch supermodel Lara Stone in the Spring 2015 Calvin Klein jeans and underwear campaigns, is slated to appear as a guest of the fashion brand along with a number of other acts.

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Singapore Airlines paints A380s with national flag to mark SG50, launches free flights promo

Singapore Airlines has repainted two of its flagship A380 aircraft with Singapore’s national flag to mark the city-state’s 50th birthday.

Singapore Airlines aircraft

The flag will feature on the planes through until the end of the year, for the Hong Kong, Mumbai, London, New Delhi, Shanghai, Sydney and Zurich routes. Read more »

Sentosa seeks everyday Singaporeans who have lost touch with their fun side

The fun movementSingapore’s island resort of Sentosa has launched a campaign today to find “everyday heroes” who deserve a break.

Singaporeans can nominate those who they feel deserves some time off on a Sentosa “The fun movement” microsite. Entries that get the highest number of public votes on the site will be rewarded with a surprise “day of fun” in Sentosa. The deadline is 3 July.

The campaign launches with two films, created by Grey Singapore, that show the sacrifices made by a single father and a caregiver. “There are many amongst us who have lost touch with their fun side,” the first film begins.

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FIFA sponsors demand reform as experts counsel caution before withdrawing support

FIFA Visa has become the first major FIFA sponsor to threaten to walk away from world football’s governing body after 14 past and present executives were charged with a range of corruption offences overnight.

Allegations levied by US investigators include officials taking bribes in return for media rights for the World Cup, and for marketing deals.

Despite the unfolding crisis, which FIFA has sought to play down as “good news”, Australian World Cup broadcaster SBS has effectively washed its hands of the scandal insisting it remains “committed to the game’s future and broadcasting The World Cup”.

“These matters are for FIFA to investigate,” SBS said in a statement, before expressing how “thrilled” it was to be exclusively broadcasting the “2015 FIFA Women’s World Cup that “is only days away”.

Visa’s demands that FIFA builds a “culture of strong ethical practices” comes after its former global PR and sponsorship marketing head Andrew Woodward wrote an opinion piece for Mumbrella today saying companies would be “mad” to turn their back on the football World Cup. Read more »


Cannes Lions drives earnings for Top Right with events division posting pre-tax profit of $77m

Cannes Lions logoAdvertising festival Cannes Lions drove a surge in profit for parent company global business-to-business media group Top Right, which saw its revenues surge 15 per cent to US$477m in 2014.

Events, the company’s largest business segment, delivered organic revenue growth of 14 per cent, with the Cannes Lions singled out as the biggest driver of that, to deliver a revenue result of $216m, up from 2013’s revenue of $185m.

The division posted a profit before tax of $77m, up from $86.2m the previous year. Read more »

Zenith Optimedia appoints Helen Lee MD of Singapore office as CEO Adam Hemming leaves Asia after six years

Helen Lee, Adam Hemming and Vivian Yeo

Helen Lee, Adam Hemming and Vivian Yeo

Zenith Optimedia Singapore chief executive Adam Hemming is moving to Europe after six years in Asia for a new role within the media agency group.

Hemming was appointed CEO following the departure of Vikram Bansal in 2013, and leaves the region having more than doubled the revenues of content arm Newcast and performance division Performics.

He hands the reigns to Helen Lee, who for the last three years has been running the APAC Oracle business and day to day operations as MD. Vivian Yeo has been promoted to general manager.

Hemming said: “I’m really happy to be able to hand over the reins to someone as able and driven as Helen. Having worked closely with her, I have no doubt that she is the right person to take Zenith Optimedia Singapore forward. Read more »

TBWA names Tuomas Peltoniemi Asia president of Digital Arts Network

Tuomas Peltoniemi

Tuomas Peltoniemi

TBWA has named the Singapore head of its interactive agency Digital Arts Network, Tuomas Peltoniemi, as president for the region.

The Finn takes on the new role with a brief to develop DAN’s digital and technology capabilities and drive innovation for TBWA across Asia.

Filling his role in Singapore will be DAN’s business director Eero Aalto.

Peltoniemi will report to Phil Brett and work alongside Luke Eid, who were appointed Asia president of TBWA and global president of Digital Arts Network, respectively, at the end of March.

Brett commented: “DAN has enabled us to not only provide our clients with highly specialised digital services, but it has also accelerated how we innovate as a creative company. Tuomas will play an integral role in bridging new and emerging technology and practices into our broader, integrated offering.” Read more »

China’s first advertising law amendment in 20 years hones in on the web and targeting kids

Oreo ad: now illegal in China?

Now illegal in China?

China has amended the country’s advertising laws for the first time in two decades, introducing a more detailed regulatory framework that covers what advertisers can and cannot do, particularly those targeting the country’s 650 million internet users.

The key elements of the new rules of the amended PRC Advertising Law cover misleading advertising, advertising to children – kids under the age of 10 cannot be used to promote products (but can feature in ads) – email spamming, mail drops and pop-up ads.

Internet users must be able to close a pop-up ad with a single click, an eDM must contain the users real identity, including their contact details, and any other form of electronic direct marketing is prohibited unless the recipient has consented.

The new laws make service providers responsible for the content they run on their networks, and celebrity endorsers liable for breaches of the rules, for instance if they make unfair or misleading claims about the product they’re endorsing.

Breaches of the law may result in fines of up to RMB1 million (US$161,000) and the advertiser’s business licence being cancelled. Read more »

Asia Pacific Breweries Singapore marketing chief René de Monchy to return to New Zealand

One of Singapore’s most highly regarded marketers is leaving the country after a three and a half year stint.

René De Monchy

René De Monchy

René de Monchy, the head of marketing for Asia Pacific Breweries Singapore, which locally brews Tiger Beer, Guinness and Heineken, is moving back to New Zealand and a role as director of trade, PR and major events at Tourism New Zealand.

He joined APB Singapore in November 2011 from DB Breweries in New Zealand where he was consumer marketing manager, replacing Wong Mei Wai who moved to a role with APB in Vietnam.

In the time since, during which Heineken fully acquired APB from Fraser & Neave for S$7.9 billion ($6.4 billion) in 2012, he has overseen a number of local marketing successes for the company.

One of de Monchy’s most notable campaigns was the most recent – Tiger Beer’s local commemorative efforts around the SG50 celebrations in Singapore. One in a series of mockumentaries wondered who invented chicken rice. Read more »