Campaign reveals AOY winners for Korea, Japan, Australia and New Zealand

Campaign Asia magazine has revealed the winners from its agency of the year awards for Australia, New Zealand, Japan and Korea.

The winners for Japan and Korea: Read more »

Winner of Singapore’s unsung heroes of adland award described as ‘MILF’ and ‘visual treat’ for creatives in nomination

In a submission for an award show to celebrate the unsung heroes of Singapore’s advertising industry, a female executive was described in her nomination as a “MILF” and a “visual treat” for the creative department.

Michelle Tan

Nomination for Michelle Tan on Creative Circle’s website

The copy for the nomination at the Gong Creative Circle Awards for Michelle Tan, a traffic manager at Tribal Worldwide Singapore, part of DDB, reads: “Our resident yummy mummy/MILF who chases the blues and the suits away. Her model-like figure and act-cute abilities are always a visual treat for tired and stressed creatives.”

Tan received more than 10,000 votes, almost twice as much as the next most popular nominee, and was named among three winners of the unsung heroes vote.

Jolene Tan, programmes and communications senior manager at AWARE, a gender equality group, said the copy portrayed the nominee as a “decorative object” and not a staffer whose work is valued. Read more »

Viral anti-duck hunting campaign created in-house challenges Dumb Ways to Die as one of region’s most watched videos

A video created inhouse by an animal rights charity in Australia is looking like challenging McCann Melbourne’s viral hit Dumb Ways to Die as one of the region’s most viewed pieces of brand content.

The three-minute video created by Animals Australia to oppose duck hunting has been watched 89 million times around the world in 10 days. It was made without a dedicated marketing team.

The film uses a series of clips of people helping ducks with the aim of bypassing the usual style of showing the impact of human cruelty on animals.

Read more »

Xaxis appoints Mickey Zhang as China MD

Mickey ZhangGroupM agency trading desk Xaxis has appointed a new leader of its business in China.

Mickey Zhang has been promoted to China MD, and will hold on to her existing job scope overseeing GroupM’s search and e-commerce capabilities in the market.

Zhang was part of the team that launched GroupM E-Commerce in China.

Patrick Xu, CEO, GroupM China, said in a statement: Read more »

Brands should play more ‘supportive’ role when advertising to HK’s unhappy youth, says agency

Occupy Central: partly motivated by money worries

Occupy Central: partly motivated by concern over inequality

Based on the findings of a survey taken in the months before the Occupy Central protests in Hong Kong, an ad agency has proposed that advertisers should change the way they communicate to the young Hongkongers who are struggling with money worries and concerns about their future.

Advertising that uses wealth creation to connect to aspirational young Hongkongers could be having a negative effect on this group, and BBDO suggests brands should change tack and play a “supportive” role.

Young Hongkongers aged 25-35 are the least happy, the study of 500 18-35 year olds found; they are the most unsatisfied with their lives, lack a sense of control and have a low sense of being connected with their community.

This group are mostly single, male and worried about money. BBDO has dubbed them “The Middlescents.” Read more »


Ogilvy HK launches global campaign for Honor

Ogilvy & Mather Hong Kong has launched a new global campaign to launch the smartphone brand Honor 6.

Led by three documentary-style films, the campaign uses the slogan ‘For the Brave’ and celebrates people “who believe in paving their own way in life.”

The first film features Marc Granen.

Read more »

Ken Mandel exits Hootsuite

Ken Mandel

Ken Mandel

Ken Mandel has abruptly left Hootsuite after just over a year with the company.

The experience digital marketer joined the social media management firm in October 2013 and leaves without a job to go to.

Mandel was unavailable for comment earlier today, and Hootsuite said this morning that he was still with the company. However, he has confirmed his departure to Campaign magazine.

Mandel has since told Mumbrella that the “time was right to go” and he’s been in discussions with a number of firms in Singapore about his next move. Read more »

Coke China offers cash for ads in crowdsourcing hunt for ‘refreshing creative ideas’

CokeCoca-Cola has launched a crowd-sourcing competition in China that offers cash prizes for the best TV and print ads that “inspire a craving for Coke.”

The contest challenges entrants to create an “expression of what makes a Coke so desirable to YOU” in 30-second video and print entries.

“Don’t make an ad for Coke – we’re interested in your creative point of view about the drink,” the company says in a press release about the competition that will run on crowdsourcing platform eYeka.

US$30,000 will go to winners of the best videos, US$6,000 to the best print ads. Read more »

Audi uses Tumblr in content play to showcase ‘progressive minds’ of Hong Kong celebrities

AudiMedia agency MediaCom and digital agency Isobar have launched a celebrity-led digital campaign to promote automaker Audi in Hong Kong.

The campaign marks the first time a carmaker in Hong Kong has made use of Tumblr, with the Yahoo-owned microblogging platform showcasing celebrities who have demonstrated a “progressive mind” to get where they are now.

Audi’s Tumblr page features video interviews of celebrities in various content categories, such as the arts and sport, based around the carmaker’s core brand pillars of progression, agility, adventurousness, competitiveness and environmental sustainability. Read more »

Durex Malaysia to donate a condom to AIDS charity for every video share

Durex is offering to donate one condom to a Malaysian HIV/AIDS charity every time a video is shared.

A music video featuring a group of Malaysian pop stars including DannyOne, An Honest Mistake and Marina Mahathir has been posted in social media using the hashtag #somebodylikeme.

In the video, the artists draw attention to statistics such as two thirds of new HIV infections in Malaysia occur among the 20-39 age group and 27 per cent of 18-24 year-old Malaysians do not know how to avoid sexually transmitted diseases. Read more »