Google backs Pink Dot SG despite government directive that foreign companies need a permit to sponsor annual LGBT rally

Google is to go ahead with its backing of Pink Dot SG despite a Singapore government directive issued today that international companies need a permit to sponsor the annual LGBT rally at Speaker’s Corner.

Pink Dot SG

News emerged this afternoon from Singapore’s government-friendly newspaper Straits Times that foreign companies have to apply for a permit to sponsor the annual event, or allow their staff to take part.

Pink Dot SG

Pink Dot SG sponsors

Foreign firms supporting Pink Dot in the past have included Google, JP Morgan, Goldman Sachs, Bloomberg and BP, which are among a growing number of global employers to have recognised the need to foster diversity in their employee bases.

Google shared the following statement with Mumbrella this afternoon: Read more »

China’s mobile advertising market grew by nine times in a year

China is by some margin the world’s fastest growing mobile advertising market, according to data from mobile ad platform Smaato.

Mobile advertising spend; source: Smaarto

Mobile ad spend from Q2 2015-Q2 2016; source: Smaato

Spend on mobile ads in China was up by nine times (931%) the level seen a year ago, while Japan more than tripled. Read more »

Change of guard at JWT Jakarta as Lulut Asmoro retires

J. Walter Thompson Indonesia has announced a change in leadership as CEO DD “Lulut” Asmoro steps down after 12 years at the helm to focus on his property business.

DD “Lulut” Asmoro and Johan Shabudin

Johan Shabudin and DD ‘Lulut’ Asmoro

Taking over in running the agency is Johan Shabudin, who has been promoted to managing director.

The announcement from the agency: Read more »

Abbott uses live radio for ‘life to the fullest’ campaign in India

Abbott has brought to life its global ‘Life to the fullest’ platform in India with a series of live radio spots featuring a man who recently had a heart attack, a sexagenarian and a diabetic.


Three people living full lives despite precarious health conditions were broadcast doing high adrenaline sports in separate radio spots. Read more »

Uber takes to Singapore’s public train network with jaunty ‘Make your move’ campaign

Car-hailing app Uber has launched a campaign on the most commonly used transport system in Singapore, the MRT, and released a video featuring joyful millennials dancing after they’ve completed their journey.

Uber Singapore

The outdoor ads are running at one of Singapore’s busiest MRT stations, shopping district Orchard. The ad copy reads, “Because nights to remember start by leaving home. Make your move.” Read more »

‘First world nation, but are we first class people?’ asks Singapore pro-courtesy campaign

Singapore’s national movement to encourage common courtesy among the general public, Singapore Kindness Movement, has launched a thought-provoking outdoor campaign that questions the prosperous citystate’s first world status in terms of how gracious its people are.

Singapore Kindness Movement campaign

The billboard features a man in a wheelchair who has dropped his bag and a woman standing next to him seemingly oblivious while she is chatting on her mobile. Read more »

We’re here to talk, says Maybank in debut campaign by Leo Burnett Singapore

Maybank has created a brand campaign for the Singapore market with the promise that it is the bank that is “here to talk”.

Maybank commercial by Leo Burnett Singapore

A debut campaign by Leo Burnett Singapore since its appointment as agency of record at the end of August begins with a crying baby in a cot and the words “We were born to talk… with words or without. We spend out lives searching for that person who listens.” Read more »

CMOs believe AI will have more impact on marketing than social media, finds study

AI is most commonly associated with robots

AI is most commonly associated with robots, the survey found

More than half (55%) of CMOs in five markets including China think that artificial intelligence will have a greater effect on marketing than social media has had, according to a study by Weber Shandwick.

More than a half of CMOs surveyed in China, the UK, Brazil, the US and Canada said they believe that within the next five years, businesses will need to compete in the AI space to succeed.

Almost seven in 10 CMOs said their company is currently selling, using or planning for business in the AI era. Read more »

Australian TV network says sorry for segment that joked about reaction to Thai King’s death

An Australian television network has apologised for airing a segment that made jokes about reaction to the death of Thailand’s revered King Bhumibol Adulyadej.

Network Ten

Topical panel show Have You Been Paying Attention? aired the segment, and broadcaster Network Ten has said sorry after a complaint from Thailand’s ambassador to Australia. Read more »

Plista rolls out in Singapore, Taiwan: ‘The time is right for a proper native ad offering in Asia’

Michel de Rijk: 'Native companies are going to publishers and want revenue guarantees. We don’t do it that way'

Xaxis boss Michel de Rijk: ‘Native companies are going to publishers and want revenue guarantees. We don’t do it that way’

Xaxis has rolled out Plista, its programmatic native advertising platform, in Singapore and Taiwan.

The regional head of GroupM’s programmatic trading firm Xaxis, of which Plista is now a part, said today that the opportunity to grow the native advertising market in the region is considerable – albeit from a very small base – because of the paucity of what is currently available to publishers and advertisers. Read more »