Demand for ad and media roles in Malaysia falls 23 per cent in a year


Source: data for Malaysia

Demand for new recruits in the advertising and media sector in Malaysia has fallen by almost a quarter in a year, according to data from

None of nine occupational groups monitored by the Monster Employment Index showed any positive growth this month, but the advertising, market research, PR, media and entertainment sector saw the biggest drop, down by 23 per cent between May 2014 and May this year.

There was also a fall in demand on the client side in Malaysia, with marketing and communications job postings falling by 18 per cent.

By comparison in Singapore, demand to fill ad and media jobs fell by just one per cent over the same time period and is one of the city-state’s biggest recruitment growth sectors in a tough job market overall, according to Monster data. Read more »

Starcom sends team to help Nepal earthquake relief effort, ‘When media hype dies, recovery work continues’

Starcom's earthquake relief team in Nepal

Starcom’s earthquake relief team in Nepal

Starcom MediaVest Group has sent a team to help the recovery effort in Nepal, which is still recovering from a series of massive earthquakes that hit the country in April.

The media agency’s Singapore office sent a six-man team to the village in Besari in Dhading district, a remote area that had not received aid from the government, military or NGOs.

The team, led by Joshua Kwah, director for growth and strategy at Starcom MediaVest Group Singapore, cleared rubble, built shelters and provided medical aid for the hardest hit families who had lost their homes. Read more »

Lazada wins internet during Great Singapore sale

LazardaRocket Internet-owned online shopping site Lazada generated the most buzz on the internet during the Great Singapore Sale, according to data from Amobee.

Online content consumption – content that is seen by consumers on the internet, not just what is said in social media – during Singapore’s biggest annual shopping event peaked on 29 May, the first day of the sale, with digital consumption 14 times higher than the daily average the previous month.

Lazada’s daily deals on their mobile app help generate the most online consumption associated with the sale, followed by Zalora and Rakuten.

Five of the top seven most talked-about brands during the sale were primarily online operators. Read more »

AirAsia enables Twitter use on select flights

Tony Fernandes

Fernandes’ tweet with Twitter’s Aliza Knox

Budget airline AirAsia has announced – via a tweet from CEO Tony Fernandez – that it is to enable access to Twitter and other social media platforms on select flights.

The airline has partnered with roKKi Chats Instant Messaging to offer the service, which also enables access to WeChat, WhatsApp, LINE and KakaoTalk.

Users will be able to access their Twitter timelines, tweet and browse links, photos and videos within the Twitter domain.

The package is priced at RM9 (US$2.40) for a total of 3MB data usage on these apps. The on-board wi-fi is available on around 4,000 flights each month, including flights within Malaysia and to destinations in Southeast Asia and China.  Read more »

Alvin Neo named APPIES chairman

Alvin NeoThe Institute of Advertising Singapore has named Alvin Neo as the chairman of this year’s APPIES, an awards programme for Asia’s most successful marketing campaigns.

The highly regarded former Johnson & Johnson and P&G marketer, who is CMO at Parway Pantai hospitals, comes in to replace René de Monchy, who is leaving Singapore and his role running marketing for Asia Pacific Breweries Singapore to return to New Zealand. Read more »

M1: For cheeky monkeys, escape artists, midnight runners and smartphone zombies

Singapore telco M1 has created playful caricatures of its own customers in a new campaign devised by Y&R.

A series of vignettes depicts different sorts of mobile users, from “escape artists” to “smartphone zombies”, in the ‘Making Moments Special’ campaign.

“We’re always interested in how our customers live with our brand. This campaign is all about telling those stories in a fun and engaging way,” said P. Subramaniam, M1’s CMO, in a press release. Read more »

Dow Jones appoints Jonathan Wright as Asia MD as Mark Pope moves on after a decade



After more than a decade with the company, Mark Pope, the Asia MD of the Wall Street Journal publisher Dow Jones, is moving on.

Pope was named MD of Dow Jones Asia just over a year ago, after being promoted from APAC head of sales for WSJ.

He has worked for Dow jones since 2004 in three continents – as the Journal’s executive director, multimedia sales and product development in New York, as executive director of multimedia sales for EMEA in London, then in Hong Kong as VP of APAC ad sales.



Replacing him from Dow Jones’ London operation is Jonathan Wright, who takes on the role of Asia MD and group publisher.

Wright begins in the new role on 1 August, the day after Pope’s last day with the company.

Pope is joining Hong Kong-based startup Tink Labs as chief commercial officer. Tink Labs’ flagship product is Handy, a free mobile solution for travellers. Read more »

Microsoft appoints István Papp as new APAC marketing and sales chief



Microsoft has appointed a new head of marketing for Asia Pacific.

Joining the company from the computing giant’s Hungarian operation is István Papp, who takes on the role of VP for sales, marketing and services, APAC.

He has moved to Singapore and his first day in the job is today.

Papp replaces Alvaro Celis who is moving to a global role in Seattle. Celis was Microsoft’s top marketer for the last four years. Read more »

Indian mother blamed for sick child in ad for cockroach killer spray Lal Hit

Lowe Lintas has created a campaign for a brand of bug killer in which an Indian women is blamed for the ill health of her child by her entire family because she has been using the wrong methods to kill cockroaches.

The commercial for Lal Hit, by Godrej Consumer Products, opens with a child suffering from food poisoning. The mother tells the doctor she has been using chalk to kill roaches.

Read more »

Media Prima launches Ramadan content push, ‘We understand what makes Malays tick’

Media Prima, one of Malaysia’s largest media owners, has put to air a series of programming on TV and other media that it says will help marketers target the Malay community during Ramadan and Hari Raya.

Through its television stations TV3 and TV9, and outdoor, digital, social media, radio and print outlets, Media Prima can reach what it defines as a group of upwardly mobile “Mass Premium Malays” aged between 15 and 49.

Targeting Malays

Six behavioural segments for targeting Malays

Its ‘Syukur Selalu’ broadcasting push aims to bring in advertisers with 150 hours of Ramadan and Raya programming on TV3 and TV9 across four prime time segments. Read more »