Asia strong in Cannes Press Lions
Asia agencies proved their strength in print advertising, picking up several Gold Lions at Cannes in the press category overnight.
Gold Lion for campaign:
Lowe Bangkok – Sunlight Detergent – “Pig” and “Lamb”
Grey Worldwide India – Duracell Batteries
JWT Shanghai – Samsonite “sumo elephant and “wrestler”
Ogilvy & Mather Hong Kong – Beijing Sports radio – “Golf”, “horse racing” and “soccer”
McCann Worldgroup India – Penguin Group – “William Shakespeare”, “”Oscar Wilde” and “Mark Twain”
Publicis Singapore – Crisis Relief Singapore – War”, “Earthquake” and “Flood”
Taproot India – Times Of India “Farmers Suicides”
Illusion Bangkok – Sunlight Detergent – “Pig” and “Lamb”
Silver Lion for campaign:
Creative Juice Bangkok – Dcash Max Speed – “Boss” and “Wife”
Taproot India – Times Of India “Farmers Suicides”
Silver Lion
Leo Burnett India – Tide Detergent Powder – “School”
Bronze Lion for campaign
BBDO Proximity Singapore – Guinness – “Rockstar”, “Pool” and “Hotel”
Taproot India – Gatorade – “Push Ups With Claps”, “Skateboard shoveit” and “Backflip”
Ogilvy & Mather India – Philips LED torch – “Forest”, “Alley” and “Gorge” x 2
Y&R Beijing – Penguin Books – Paparazzi, Chef, Jockey, Accupuncturist, Footballer
DDB Group Singapore – Getty Images – “Trechno Dance”, “Hip hop”
Ogilvy & Mather Mumbai – World For All dog adoption – train, terrace and noose
Ogilvy & Mather Vietnam – Global Alliance – Runner Up
DDB Group Hong Kong – Westone earphones – Fly, bees and mosquitos
Publicis Shanghai – Tapei Women’s Rescue Foundation
Grey Group Singapore – Duracell
Bronze Lion
DDB Mudra group Mumbai – PE electronics – “Fair”
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