Scoot promo mocks disgraced banker Anton Casey and family

Singapore Airlines-owned low-cost airline Scoot is cashing in on the public ire against British banker Anton Casey with a sales promotion campaign mocking him and his family.

Antony Casey parody

The husband of a former Miss Singapore, who was fired and then hounded out of Singapore after referring to people who use public transport as poor and smelly in a Facebook post, appears in cartoon form alongside his wife and son in a promotion for cheap flights to Australia with a caption that screams “Get outta here!”

The copy for the discount deal for flights to Perth, which was sent out in an eDM and posted on Scoot’s Facebook page,  reads “Escape Plan: Fly to Perth Cheap Cheap, Poor or not!” in reference to Casey’s move to Australia to escape the public backlash from his comments.

The banker hired a PR agency to fend off a torrent of criticism, including from a senior politician, but decided to leave the country after receiving deaths threat.

Anton Casey Wanker Special sales promotion at TuckshopAbove the image on its Facebook post, Scoot wrote: “Hmm… we heard that Perth has become the destination of choice for an escape. So we decided to work overtime to bring you The great A.C Perth Escape Sale! (A.C for Amazingly Cheap of course.)

The post got a mixed response, with some saying it was in poor taste. It has now been removed, with the company saying the sale had ended due to the “overwhelming” support it had received.

The brand wrote: “Thank you awesome Scoot community for the overwhelming response. The Amazingly Cheap (AC) Escape to Perth sale sold out in half a day.”

Scoot is often held up as an example of good content marketing by Facebook in presentations to the media, and the recently appointed CMO of Philips Asia, Damien Cummings, used Scoot as an example of progressive social media marketing in an interview with Mumbrella.

The furore was used as a sales tactic last week by a bar in Singapore, with a mock promotion that read: “$120 for Anton Casey” and “$12 for the rest of us poor Singaporeans”.


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