Catholic Church urges ad watchdog to take condom ads off air in the Philippines

No fun in the Philippines

Don’t run in the Philippines?

The Catholic Church in the Philippines has called on the country’s advertising watchdog to stop commercials for condoms from airing on television.

The Church’s Episcopal Commission on Family and Life has asked the Ad Standard Council to curb condom ads, saying the commercials contribute to the “corruption of values and minds of the youth,” according to a story on ABS-CBN.

The majority of the Philippines’ population of 100 million is Catholic, a religion that does not believe in contraception.

Melvin Castro, executive secretary of the Commission, has complained that condoms ads “even air during prime time” and use popular local celebrity endorsers.

Castro said the ads are going to air despite a “stop order” from the Supreme Court against the Reproductive Health Law, legislation introduced in 2012 to guarantee universal access to contraception in the archipelago.

He is quoted as saying” “It only shows that with or without the RH law, they can do anything they want. The mere fact that they continue to advertise the way they do only goes to show that there really is no need for such a law, that a law is not needed for them to implement their motives.”

The Code of Ethics on Advertising insists that brands should respect the religious beliefs and sensitivities of the public, Castro pointed out.

The Ad Standards Council, had not responded to Mumbrella’s questions about the Commission’s complaints at the time of writing.

An ad for Sagami condoms won a gold Cannes Lion for the Philippines in 2009. It was the first condom ad to ever win a gold at Cannes.


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