News

Dandruff snuffs out romance in Valentine’s Day stunt for Head & Shoulders in the Philippines

Head & Shoulders has launched a campaign ahead of Valentine’s Day featuring ladies who put off men because their hair has dandruff.

Concealed cameras filmed couples on a date, revealing the response from men who notice that their partner, played by an actress, has terrible dandruff that falls on to her clothes, the table and the food.

The campaign, created by Manila agency Ace Saatchi & Saatchi, carries the hashtag #FlakerDate.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing