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Philippine agency DDB DM9 Jaymesyfu wins Asia’s only gold at Australia’s AWARD awards

Philippines agency DDB DM9 Jaymesyfu was the only contender outside of Australia and New Zealand to win gold at the Australasian Writers and Art Directors Association (AWARD) Awards, one of the country’s top creative award shows.

Its ‘Smart textbooks’ campaign for Smart Communications, which won the Philippines’ first ever grand prix at Cannes last year, was handed a gold in the mobile category at the ceremony in Sydney this evening.

It also won a silver for best use of alternative media.

DM9 Jaymesyfu was not the only Filipino agency to win tonight, with Omnicom sibling TBWA\Santiago Mangada Puno winning silver for ‘Koi Fish Feed Invite’ for client Ayala Land.

Guinness 'made of more'Also among the winners from around APAC outside of Australasia, was ADK Taiwan’s ‘The Flames of War’ for Bomy, which won bronze in the best TV individual 30-second TV ads category.

That agency also won a bronze for best illustration for ‘Along the River During the Qingming Festival’ for HohoAd Large Scale Outdoor Media. BBDO Singapore also won bronze in the same category with ‘Made Of More’ for Asia Pacific Breweries/Diageo’s Guinness brand

Thai agency Creative Juice\Bangkok won two bronzes for its print work for two different executions for Moderncass International Cosmetic Co.

‘Stewardess’ for PT Mitra Alami Sejahtera Sentosa by Grey Indonesia won a bronze in the targeted indoor category.

Given its success elsewhere, it was no surprise that McCann Melbourne took home Agency of the Year and won gold across 12 categories.

The creative agency won top honours for its ‘Dumb Ways to Die’ campaign for Metro Trains, which took Client of the Year.

McCann has had huge success with the ad, helping the agency take second place in the annual Gunn Report ranking. The ad has gone viral on YouTube, with more than 76 million views and countless spin-offs and parodies.

Another big winner was Clemenger BBDO Melbourne, which won ‘Best in Show’ and took home gold across the film and video and digital categories for their ‘Melbourne Remote Control Tourist’. The campaign took out best in show, with Clemenger ranked fourth in the agency of the year category.

Chairman of judging Sir John Hegarty, the H in BBH, said the campaign for Tourism Victoria was fresh and rare: “This idea uses technology to deliver an experience that gives Melbourne a competitive edge. I wish I’d done it.”

Brett Colliver and Simon Vicars from Colenso BBDO won ‘Creative Team of the Year,’ a new category introduced this year that recognises the creative or team that won gold, silver and bronze across the most individual entries.

Production company of the year went to Finch, while BBDO won ‘Network of the Year’.

The night saw founder of Droga5, David Droga, inducted in the AWARD Hall of Fame.

AWARD chairman Mark Harricks said: “We did a lot of work this year to pull together a jury that had a healthy mix of experienced old hands and fresh new faces. Feedback from the juries has been extremely positive, with a lot of them surprised at the level of intensive scrutiny and rigour involved in the judging process. AWARD’s primary focus is to raise the bar of creativity in our region, and this year’s award winners do exactly that. I would like to congratulate all of this year’s finalists and winners; you have faced the harsh scrutiny of peer judgement, and succeeded. Well done.”

Production Company of the Year – Top 5

1)     Finch

2)     Exit Films

3)     The Sweet Shop

4)     Curious Film

5)     Thick as Thieves

Agency of the Year – Top 5

1)     McCann Melbourne

2)     FCB New Zealand

3)     Leo Burnett Sydney

4)     Clemenger BBDO Melbourne

5)     DDB Group New Zealand

Client of the Year – Top 5

1)     Metro Trains

2)     Mini / SPCA New Zealand

3)     Tourism Victoria

4)     Coca-Cola

5)     Diageo Australia

Network of the Year – Top 5

1)     BBDO

2)     McCann Erickson

3)     DDB

4)     FCB

5)     Leo Burnett

Creative Team of the Year

Brett Colliver and Simon Vicars

Agency: Colenso BBDO

Best in Show

Title: Melbourne Remote Control Tourist

Company: Clemenger BBDO Melbourne

Gold winners (category, sub-category, campaign, company):

  • Film and Video – Television Commercials, individual – Over 30 seconds: Blazed – Clemenger BBDO New Zealand
  • Film and Video – Television Commercials, individual – Over 30 seconds:Dumb Ways to Die –McCann Melbourne
  • Film and Video – Branded Content, campaign – Any Length: Driving Dogs – FCB New Zealand 
  • Film and Video – Interactive Film, campaign – Any Length: Melbourne Remote Control Tourist – Clemenger BBDO Melbourne
  • Craft in Film – Animation: Dumb Ways to Die – McCann Melbourne
  • Craft in Film – Original Music: Dumb Ways to Die – McCann Melbourne
  • Print -Newspapers, campaign: Dumb Ways to Die- McCann Melbourne
  • Integrated Campaign: Dumb Ways to Die – McCann Melbourne
  • Posters and Outdoor – Outdoor Campaign – Any format: Dumb Ways to Die – McCann Melbourne
  • PR – Best Integrated Campaign Led by PR: Dumb Ways to Die – McCann Melbourne
  • Print Craft – Art Direction, campaign: Dumb Ways to Die – McCann Melbourne
  • Print Craft – Illustration, campaign: Dumb Ways to Die – McCann Melbourne
  • Radio – Over 30 Seconds: Dumb Ways to Die -McCann Melbourne
  • Radio – Copywriting: Dumb Ways to Die – McCann Melbourne
  • Radio – Best Use of Music: Dumb Ways to Die -McCann Melbourne
  • Direct Marketing – Integrated Solutions: Driving Dogs – FCB New Zealand
  • Direct Marketing – Integrated Solutions: Dumb Ways to Die -McCann Melbourne
  • Digital – Digital Campaign – Charity: Dumb Ways to Die – McCann Melbourne
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