TubeMogul files for IPO to raise $75m for global expansion and move into TV advertising

TubeMogul logoProgrammatic trading firm TubeMogul has filed for a listing on the New York Stock Exchange in a bid to raise $75 million.

The California-based video ad firm says that it wants to expand further globally – it already has Asia Pacific offices in Japan, Australia and Singapore – and move into TV advertising.

According to TubeMogul’s application for a listing, the video ad firm brought in revenue of $57.2 million last year, an increase from $34.2 million in 2012. However, the company recorded net losses of $7.4 million in 2013, compared to a loss of $3.6 million the previous year.

The company has raised significant funds in recent years. In 2012, it raised $20 million to hire new staff and expand internationally. In 2012, TubeMogul raised $10 million to invest in online video analytics.

TubeMogul, which launched in 2006, has five staff in Southeast Asia based in Singapore, led by Phu Truong, who was named managing director in February.

The company declined to comment on the news or the potential implications for Asia.


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