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Land Transport Authority appoints Dentsu for ‘graciousness on public transport’ campaign

LTASingapore’s Land Transport Authority has selected a new advertising agency to run its Graciousness on Public Transport programme.

Beginning in June, Dentsu will be running a six-month project to raise awareness among Singaporeans of how to behave on public transport.

The agency takes on the account after a four-way competitive pitch.

The Graciousness on Public Transport programmes is Dentsu’s second campaign for the Land Transport Authority of Singapore.

Last year, the LTA’s graciousness programme included posters, sticks, and public information videos to encourage people to let fellow commuters alight first before boarding trains and give up seats to those in need. The campaign also has its own Facebook page.

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