Singapore Press Holdings revamps digital arm

SPHSingapore Press Holdings has unveiled a range of new advertising products to squeeze more revenue from its 25 websites.

Under a new umbrella unit called SPH Digital, the company has expanded its video offering and launched a native advertising arm.

The launch of SPH Digital comes a little over a fortnight after the company’s editor-in-chief for English and Malay newspapers said SPH’s digital ad revenues currently “cannot support our cost base”.

“If print revenues fall and there’s not enough digital revenue to take up the slack, then we have a problem,” Patrick Daniel told delegates at a World Association of Newspapers conference in Hong Kong.

The new video offering, called SPH Premium Video Network, will use content from SPH sources as well as overseas content partners such as The Star Online and Howdini. It will be managed by the company’s internet TV platform, SPH Razor.

SPH’s branded content arm Content Studio repackages content from the publisher’s archives for brands. The unit uses SPH’s journalists to produce the content, which runs alongside regular stories but is labeled as sponsored content.

According to a story today on AsiaOne, which is published by SPH, the company’s websites generate 23 million unique browsers and 360 million page views a month. Its website include digital editions of the Straits Times, Zaobao, STJobs, STProperty and notorious public shaming site STOMP.


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