FYI

JCDecaux wins four gongs at The Spark Awards

Outdoor media owner JCDecaux has reported winning four awards at Marketing Magazine’s The Spark Awards, an event to recognise excellence in media, which were held in Hong Kong last night.

The announcement:

(Hong Kong, August 29, 2014) – JCDecaux Transport was named winner of four of the The Spark Awards 2014 produced by Marketing Magazine, at the Awards Presentation Gala Dinner held on August 27, 2014 in Hong Kong. The Best Engagement Strategy Gold Award was presented to JCDecaux Transport for its outstanding mobile convergence strategy developed for MTR, Airport Express and Hong Kong International Airport advertising. The award honors JCDecaux Transport’s highly adaptable innovative and interactive solutions for demonstrating seamless integration of mobile and Out-of-Home media, and allowing advertisers to effectively engage with their audiences.

In addition, together with its esteemed clients, JCDecaux Transport is proud to have won three Bronze Awards in the following categories: “The Most Innovative Technology” for the Sony Mobile Party Anyone MTR campaign, “The Best Experiential Media Campaign” for its Pricerite Express Virtual Store MTR advertisement, and finally, “The Best OOH Media Campaign” for the stunning Crystals Swarovski Christmas Tree in Hong Kong International Airport.

The Spark Awards was held to recognize the most innovative, creative and effective campaigns and strategies spanning Hong Kong’s entire media industry. This includes the critical areas of audience engagement, subscriptions, content, research, events, programming and technology.

Ms. Amy Chan, Managing Director of JCDecaux Transport said, “it is a tremendous honor to have won four categories of The Spark Awards which is the highest accolade that a company in OOH media can receive. We are grateful to receive such notable acclaim for our ongoing achievements in the fast-evolving advertising industry and will continue to build on our successes to develop innovative solutions to our advertisers.”

MTR – Sony Mobile Party Anyone:

MTR – Pricerite Express Virtual Store:

Hong Kong International Airport – Swarovski:

Source: press release

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