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Paul Roebuck lands global role running J&J account for BBDO

Paul Roebuck

Paul Roebuck

Paul Roebuck, who stepped down from the top job at Saatchi & Saatchi Singapore and Malaysia earlier this month, has landed a global role in New York running the Johnson & Johnson business for BBDO, his former agency, Adweek is reporting.

Before joining Saatchi’s at the beginning of 2011, Roebuck ran BBDO’s operations in Manila as president and CEO of BBDO Guerrero.

The move to New York is the second switch between the two agencies Roebuck has made. Before moving to Manila, he worked for in Indonesia as COO of Saatchi & Saatchi, the network where he has spent much of his career.

Roebuck has been replaced at Saatchi & Saatchi Singapore and Malaysia by Shannon Cullum, who added Malaysia and Singapore to his remit running Saatchi’s Indonesian operation.

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