FYI

Sapient Nitro China hires client service directors Yi-Ping Godfrey Lee and Shannon Dix

Sapient Nitro has announced the hire of two client service directors in China, with Yi-Ping Godfrey Lee and Shannon Dix joining the agency.

The announcement:

CHINA, 25 August 2014 | SapientNitro, part of Sapient (NASDAQ: SAPE), announced their continued commitment to strengthening their client service team in China with two key senior appointments in Yi-Ping Godfrey Lee and Shannon Dix, both appointed as Client Services Directors.

Yi-Ping will lead the Unilever and Metlife digital business across China and will work closely with internal teams to deliver a fully rounded and connected digital marketing and customer experience. Shannon will oversee the client services team and focus on regional and global client expansion.

Of the new talent appointments, Torben Pheiffer, Vice President and Managing Director at SapientNitro China said, “We are thrilled to welcome Yi Ping and Shannon to the family, both of whom will bring incredible amounts of energy, experience and leadership to the roles. In them we’ll deepen our relationship with our clients and ensure we are connecting brands to their consumers in long-lasting, meaningful and more powerful ways.”

Yi Ping, has spent over 18 years in Asian-American advertising previously having working in New York, where his clients included Mercedes-Benz, HSBC, Hennessy Cognac, SK-II, Ballantine’s, MCI Worldcom, Vonage, and Western Union.

“I love the way people at SapientNitro are passionate about breaking boundaries where technology and creativity meet,” says Yi-Ping. “I have no doubt in my mind that we will create some real ground breaking work here.”

Meanwhile, Shannon Dix, who previously worked with SapientNitro, joins the team from the client side as the ex-global head of advertising for HTC Mobile based out of Taiwan, where he led the roll out of global campaigns and new mobile initiatives. Shannon has spent over a decade in China where he’s expanded his global client portfolio with his experience in integrated and digital marketing. He has helped to redefine categories and drive phenomenal growth for many of China’s best known brands including: MARS, Marks & Spencer, Tag Heuer, Unilever, Volvo, Dove, Bacardi, and Stella Artois amongst others.

“Re-joining the SapientNitro team is a homecoming for me and a reaffirmation of the belief I have in the SapientNitro vision and the desire to build something special in China; that isn’t just about ads, but creating worlds that drive true business impact and value for our clients,” says Shannon.

Source: press release

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