BBDO wins network of the year at Spikes Asia
BBDO has been named network of the year at Spikes, while Omnicom media agency sibling PHD was awarded media network of the year.
BBDO came out ahead of second-placed DDB and Dentsu to claim top honours with work for clients including Guinness Singapore in the print category, Tourism Victoria for Branded Content & Entertainment and K9FM for Radio with a Pedigree-sponsored radio station for the dogs of New Zealand.
Dentsu was named agency of the year, ahead of DDB New Zealand and Y&R Beijing. The Japanese agency won six Grand Prix, for Design, Digital, Film, Outdoor, Promo & Activation and PR.
Dentsu created the most highly-awarded campaign at Spikes, ‘Sound of Honda’, which recreated the sounds made by late Formula One driver Ayrton Senna.
PHD won media network of the year, pipping Omnicom sibling OMD to top honours. Starcom came third in a category in which a direct agency, OgilvyOne Beijing, claimed the Grand Prix with an idea to warn people of the dangers of texting while driving for Volkswagen.
Of the 4,984 entries, 472 awards were given. There was no Grand Prix awarded in the Mobile, Integrated, Innovation, Print & Poster Craft and Healthcare categories.
Australia was the most awarded country.
Clemenger BBDO Melbourne won the Grand Prix in the Branded Content & Entertainment and Direct categories with ‘Melbourne Remote Control Tourist’ for Tourism Victoria, while Havas Worldwide Sydney and One Green Bean won the Grand Prix for Creative Effectiveness for client Virgin Mobile in a category with only Australian and New Zealand agencies among the winners.
Independent agency of the year went to Fred & Farid Shanghai followed by Japan’s Nagoya and The Monkeys of Australia.
The Spikes Palm, which recognises the most award-winning production company, went to Sydney’s Collider. Melbourne’s Exit films was second, ahead of Dentsu Creative X of Tokyo.
Jury president Ted Royer, who is the chief creative officer of Droga5, commented: “There was some really great work this year. Work that will inspire for years to come. It’s great to see Asian creativity thriving.”
The number of entries to Spikes rose three per cent this year, but would have fallen slightly without the introduction of two new categories, Healthcare and Innovation.
Big congrats to bbdo oceania for some butt kicking inspirational real work….bbdo singapore, go sit in a corner and face the wall…you have brought disreute to us all with your ‘ran once’ guinness posters….LOL.
ReplyAgree with 1. BBDO’s agencies in Aus/NZ (acquired so maybe a very different culture) continue to be by far the best in the region. BBDO Singapore is like the embarrassingly little brother, trying to get in the same level but looking increasingly juvenile. JP and team – start building you own, unique culture and stop trying to be what you are clearly not and – due to the type of client vs Aus/NZ – you never will be.
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