FYI

Hill+Knowlton Strategies wins best in show at 2014 APAC SABRES

PR agency Hill+Knowlton Strategies has reported winning best in show at the Asia Pacific SABRE Awards.

The announcement:

BEIJING, September 19, 2014Hill+Knowlton Strategies was awarded Best in Show Platinum SABRE Award at the 2014 Asia Pacific SABREs for its ‘I Touch Myself Campaign’, developed for The Cancer Council, New South Wales, Australia.

The powerful integrated campaign, produced in collaboration with JWT, which turned the song “I touch myself” by the late Chrissy Amphlett into an anthem for women’s health around the world, was also recognized in the Gold SABRE category as the best campaign in Australia and New Zealand. The campaign video can be viewed here.

“I couldn’t be happier for our Australia team,” said Vivian Lines, global vice chairman and chairman Asia Pacific. “This is an impactful, integrated campaign that achieved fantastic results across multiple channels around the world. It had a direct impact on behavior, raising awareness globally of the importance of the early detection of breast cancer. As a campaign it demonstrates the outstanding level of creativity within our industry, and this is reflected in the powerful emotional impact of its core message. I am enormously proud of all our teams who won this evening. It is fantastic recognition of the work we do for our clients.”

In addition, Hill+Knowlton Strategies scooped three Gold SABREs for its work in China with Dell and Dettol: H+K China was awarded a Gold SABRE in the Consumer Tech category for their work on the Dell Inspiron, and also picked up two Gold SABRES – one for Consumer Health and one for best Marketing to Youth – for their Freedom To Touch campaign for Reckitt Benckiser’s Dettol brand.

Source: press release

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