Muslim fashion
Dr Mumbo is intrigued to know what digital agency MicroAd is referring to in a press release just in that uses the phrase ‘Muslim fashion’.
The release from MicroAd announces that it is launching a new women’s fashion website called MyKawaii Style that will bring Japanese fashion to Indonesia.
To give a bit of local market context, MicroAd explains: “Although Muslim fashion has been the mainstream in Indonesia, the fashion style is changing, especially amongst the young generations who are interested in international trends.”
Dr Mumbo was unaware that religious beliefs were determined by the clothes people wear, but is looking forward to MicroAd’s definition of Christian, Buddhist and Zoroastrian fashion.
There is such a thing as Muslim fashion – see the website of our specialist practice in Muslim branding – http://www.ogilvynoor.com.
ReplyHave your say