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Australian marketing agency Cassette launches in Hong Kong with eye on real estate sector

Kristin O'Brien: Hong Kong bound

Kristin O’Brien: Hong Kong bound

Cassette, a 15 year-old marketing agency with offices in Melbourne and Sydney, is opening an office in Hong Kong.

The agency will initially serve as a print production specialist, which a big part of the company’s business in Australia, but plans to expand into a full service creative agency and target Hong Kong’s lucrative property client sector.

One of Cassette’s largest clients is Savills, which the agency handles in Australia and New Zealand, and the agency has ambitions to win that business in Hong Kong.

Cassette Hong Kong will be led by Kristin O’Brien, a partner and director with the agency for over a decade, who will be relocating from Australia. He will be joined by Lucy Guernier, an account manager from Cassette’s Melbourne office.

Jessica White, a director and partner at Cassette, told Mumbrella: “Our intention is to service existing Australian-based clients initially, then expand to service the Asian-based counterparts/regional offices of our larger corporate clients, particularly those within the property, travel/tourism, consumer and retail sectors.”

“We will be continuing to grow the Hong Kong agency team, providing existing Cassette employees with the opportunity to move to Hong Kong while also recruiting locally within the Hong Kong market.”

Cassette was founded in Melbourne by Charlie Goldsmith when he was 19 years old. The agency’s clients include Pace Development Group, ID Land, The GPT Group, Forever New, Jayco, National Australia Bank and the Victorian Racing Club.

The Hong Kong launch comes 10 months after Cassette opened a Sydney office, and at the same time that the agency is setting up a PR offering in Australia.

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