News

Kindle tells India of the joy of reading

Amazon’s e-reader Kindle is running a campaign in India to celebrate the joy of reading.

In the three-minute film, a man travels across India from the city to an island with his Kindle.

The agency behind the campaign was Publicis Groupe-owned Orchard Bangalore.

The film was shot by director Ram Madhvani through Equinox Films of Mumbai.

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