FYI

PHD wins Far East Organization print classified brief

Media agency PHD has announced winning planning and buying duties for Far East Organization, and will support its print classified activity.

The announcement:

Singapore | December, 9th 2014 – PHD Singapore has picked up media planning and buying duties for Far East Organization’s various business units including residential, office, hospitality, retail and F&B, after a close-door pitch exercise.

The scope of work focuses on advertising support in the print classified section for Far East Organization’s sales & recurring businesses. This new partnership will include local creative agency Idea Lab.

Ang Wan-Gyn, Managing Director of PHD Singapore said, “We are delighted and extremely excited to be partnering with one of Asia’s largest property brands, and committed to delivering greater results for their business.”

Far East Organization is the largest private property developer in Singapore, and is the only developer in the world to win eight FIABCI Prix d’Excellence Awards, the highest honour in international real estate.

The appointment is effective January next year.

Source: press release

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