FYI

Komli Media launches new service

Ad tech firm Komli Media has announced the launch of a new brand, called Komli Brand, which offers display, rich media and video solutions across a range of digital devices.

The announcement:

Singapore, Wednesday, 28th January 2015: Komli Media, Asia Pacific’s leading digital media technology company, today announced the launch of Komli Brand, offering Display, Rich Media and Video solutions seamlessly across mobile, tablet, and desktop devices. With growing digital consumption in the region and audiences becoming increasingly demanding in the way they interact online, Komli Brand has been developed to offer quality online connections and help brands engage effectively with their customers.

The newly developed offering includes in-built mobile video capabilities which delivers to marketer’s growing need for multi-device video solutions. Komli Brand also enhanced its creative team, Komli Imagine, to maximize innovation across a wide range of interactive formats.

Simultaneously, to ensure clients are able to fully optimize the potential of the new solution, Komli Media has further strengthened its publisher portfolio by partnering with quality publishers such as True Digital, a leading Thai mobile operator, and Malaysiakini, the leading Malaysian news website.

This is also part of Komli Media’s continuous effort to recruit new local partners that can help expand Komli’s reach.

Angkana Junyasawad of True Digital added, “As the lifestyle and interest branch of the third biggest mobile operator, first cable operator and internet provider in Thailand, we believe that Komli’s latest solution is the perfect answer to the marketer’s needs for an engaging and interactive solution across devices. We are glad to be a partner of Komli in this new endeavour and look forward to a successful journey together”.

With quality online connections being the central proposition, Komli Brand also aims at addressing the evolving needs of validation and viewability which are increasingly becoming key metrics to assess the effectiveness of brand campaigns online.

Commenting on the new solution from Komli’s stable, Damien Lavin, Vice President, Southeast Asia and Australia/New Zealand, Komli Media said, “The digital space is evolving rapidly making it increasingly challenging for advertisers to help their clients keep their audiences engaged. Komli Brand was conceptualized keeping this fact in mind and helps advertisers take an integrated approach towards ensuring quality online connections. By combining the creative capabilities of Komli Imagine, the quality of our enhanced publisher network and the use of cross channel data for targeting, we are confident of Komli Brand’s potential to offer a market leading solution that can effectively help entities engage users on multiple devices, across multiple locations and across multiple properties”.

He added, “Komli works with over 75% of the top advertisers in Southeast Asia which gives us an opportunity to understand the emerging trends in this market. Basis the insights we get from our client base, we will continue developing the Komli Brand solution and are in fact already working closely with some partners in this regard”.

To drive awareness and use of Komli Brand among advertisers in the region, Komli has invested in strengthening its management team across key locations by appointing business heads with strong local market understanding in select countries. These appointments will work with key agencies across locations to showcase the offering and its capabilities. The appointments made include:

 Paul Davies, Country Director – Singapore and Malaysia

 Jitesh Madhwani, Country Director –

 Mark Jackson, Sales Director – Malaysia

 Gilbert Cadiang, Sales Director – Philippines

 Aimme Sitthisenee, Sales Director – Thailand

Source: press release

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