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Nordic ad agency Acoustic launches in Singapore

Erik Ingvoltstad

Erik Ingvoltstad and Thomas Hogebol

A communications network hailing from Scandinavia has opened its first agency for the Asia Pacific market based in Singapore.

Called Acoustic, the ‘digital centric’ agency is part of a communications and digital network formed last year called Nordic Alliance.

The Singapore office will be led by Erik Ingvoldstad, the former regional ECD of MRM/McCann in Singapore, Shanghai and Sydney, who is relocating to the citystate with his Singaporean wife.

The North Alliance is a holding company formed in 2014 from the union of agencies including Sweden’s Åkestam Holst and Great Works, Denmark’s &Co, Anorak from Norway, Norwegian-Polish tech consultancy Making Waves and Swedish design agency Bold.

Thomas Høgebøl, CEO The North Alliance: “We are excited to open our first office outside Europe, and we believe there is no better place to be than Singapore right now.”

“The Southeast Asian market has an influx of creativity, technology and clients that is very exciting. We believe our new offering will be a perfect fit for clients that want truly integrated marketing – and who see technology and communications as equally important drivers for their business. CMO’s are looking for more than “just” an ad agency these days, and we believe that they are tired of all the talk about integration, but little action.”

“We are bringing something fresh to the market that will facilitate digital transformation, and that is created in the spirit of what marketing and technology will look like beyond 2015,” he said.

Ingvoldstad added: “I am very happy to return to Singapore, both professionally and personally. Singapore is to me the most natural and exciting place for communications in Asia. The ambition for Singapore to become a tech hub fits well with our plans, and we truly believe that we have something new to offer regional, local and global clients, in terms of a more native approach to integrated communications, digital utilities and engagement platforms. We want to engage with our clients’ business objectives, and help them reach their goals – not just from campaign to campaign, but from year to year and segment to segment.”

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