Singapore Airlines teaser video asks for our new year’s travel resolutions
In a video posted in social media today, Singapore Airlines filmed a selection of its customers talking about their new year’s travel resolutions.
The one-minute video, posted on Facebook and Twitter, featured people from all around the world talking about where they want to travel to. The film ends with the words “to be continued”.
Singapore Airlines hired Dentsu Möbius, which produced this video, as its first social media agency in December last year.
I guess this is what they mean by having a “conversation” with their customers.
ReplyThis is beyond bad. It boring as bat-shit. And the model airlpane in the background beggars belief. What were you thinking SIA? More so, what were you on Mobuis? Where’s the idea?
Replywoe-full
ReplyPerfectly good company buys social media BS and gets made to look stupid. Shall I tell you what good social media for SIA is? People being proud to say they fly the airline. That’s it. All this ridiculous conversation rubbish and online competitions is for the cheapo airlines. Get it together SIA. Don’t buy the hype.
Replyinteresting.
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