Music streaming service Spotify has joined forces with online ad sales firm Pixels in Hong Kong.
Hong Kong, 15 January 2015 – Spotify, the world’s most popular music streaming service, has partnered with Pixels, the multi-screen advertising company to connect local brands with Spotify’s powerful advertising platform.
Since launching in Hong Kong in 2013, Spotify has been connecting brands with its extremely engaged, highly influential audience who enjoy world-beating free, ad-driven access to more than 30 million international and local songs across mobile, tablet and desktop. Pixels is Hong Kong’s largest digital advertising sales company focused on delivering multi-screen and cross platform solutions for brands with over 12 years of experience in the market.
Spotify has proven to be hugely popular with Hong Kong millennials aged 15-34 who are spending over 100 minutes a day on the service. The combination of this highly-valued audience and a variety of unique and engaging audio and digital ad formats make this a fresh and effective opportunity for brands keen to connect with this audience segment.
Beyond creative advertising options, many brands have leveraged Spotify’s ‘Branded Partnerships’ that provide for deeper engagement with the audience and the creation of customised experiences.
In Asia, Spotify has worked with brands such as Nike and Adidas to harness the power of playlists to provide an interactive and fun brand experience, while in Hong Kong, FWD Insurance and Mercedes-Benz has signed on to run ad campaign and branded playlists working with MEC Hong Kong.
Spotify and Pixels are now ready to explore new possibilities with Hong Kong advertisers by empowering them to forge a strong emotional connection with their audience through music.
Sunita Kaur, Spotify’s Managing Director for Asia said: “Pairing audio with visual advertising is not only one of the most powerful forms of marketing online, it’s also a unique new addition to the Hong Kong advertising market. We are pleased to be working with Pixels and look forward to delivering engaging and immersive advertising solutions.”
Kevin Huang, CEO of Pixels said: “Spotify’s music library is unrivalled, featuring millions of tracks from local and international artistes. Advertisers have responded with enthusiasm and are already working with us on campaigns to include custom content and branded solutions that aim to harness the potential ofSpotify’s audio experiences. We look forward to delivering creative and cool solutions for brands onSpotify.”
Source: press release