WWF has launched a global launch video for the run-up to its annual environmental awareness event Earth Hour, which is headquartered in Singapore.
The two-minute film, conceptualised inhouse, features clips from public figures such as UN secretary general Ban Ki-moon, US President Barack Obama and actors Emma Thomson, Marc Ruffalo and Li Bingbing giving statements on climate change.
This year, the Earth Hour campaign – now in its ninth year – aims to use the power of the crowd to push climate change to the top of the political agenda, using the slogan ‘Use #YourPower to Change Climate Change’.
The film, which is housed on the Earth Hour YouTube channel, will initially be distributed online. Nearer the time of the lights switch-off, which will take place on 28 March, the NGO hopes to secure pro-bono broadcast slots on local, regional and global TV channels.
The music featured in the film was ‘Pompeii’ by ‘Bastille’, which was backed by Universal and EMI publishing. Storyboarding was by Daoyu Pictures and editing by the post house Edit Lounge.
Meanwhile it has emerged that WWF has a new Singapore-based corporate communications director. Sourav Roy left the NGO after less than a year, and has been replaced by Kim Stengert.