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CCTV tells China ‘Never forget where you came from’ in Chinese New Year spot by Fred & Farid

Ad agency Fred & Farid has created one of the most memorable ads of the Chinese New Year period for CCTV, China’s state broadcaster.

The two-minute film tells short stories of people and the family members closest to them, with the message to not forget your roots.

The film urges the viewer to “Never forget where you came from”.

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