Pizza delivered via snowboard in stunt for Nissan X-Trail in Japan

Xtreme pizza deliveryNissan has launched a new incarnation of its Xtreme Pizza Delivery Service campaign with pizza chain PIZZA-LA, this time taking to the snowy mountains of Japan to serve pizza via snowboard.

Created the TBWA\Hakuhodo, the idea is to show that no location is impossible for the Nissan X-Trail, although in the final scene of the campaign video the car gets stuck in the snow.

Using a smoke canister with built-in GPS, customers were able to alert the delivery service. Once spotted by patrol staff, pizzas were driven in a Nissan X-Trail fitted with snow treads, and then delivered by snowboarders. The delivery process took less than 30 minutes on average – the same level of service provided in urban areas, the agency says.

The call for snowboarding talent was announced on various different websites, including ‘An’ (, one of Japan’s largest part-time recruitment websites, as well as the Nissan Facebook page.

The Xtreme pizza delivery idea began in November last year, when Nissan searched for Japan’s toughest delivery drivers, who in recruitment ads were offered 100,000 yen to deliver pizza in the most extreme circumstances.


Project Name: The Xtreme Delivery Winter
Creative Agency: TBWA\HAKUHODO
Client: Nissan
Chief Creative Officer: Miki Matsui
Creative Director: Takahiro Hosoda
Art Director: Masaru Uemura
Copywriter: Nobuhiro Arai
Director of Photography: Yusuke Kashiwazaki, Keigo Yamada
Editor (Offline): Norihiko Maeda
Editor (Online): Yoichi Takahashi
Production Company: Aoi Pro., Fuel Media
Production Company Head Producer: Keisuke Mizusako
Associate Producer: Tsutomu Hirakue
Production Manager: Takahide Suzuki
Driving Crew: Seals
Agency Producer: Hirotaka Fukatsu, Shumpei Negami, Akiko Onodera
Account Director / Senior Account Executive: Satoshi Suzuki, Akihiro Okamoto
Account Executive / Manager: Masakazu Kobayashi, Chiho Miyazawa
Interactive Planner: Kazuoki Uedo
Interactive Group Head: Kazunori Mizobuchi
Interactive Director: Masamichi Sato
Interactive Art Director: Toyokazu Kawamura

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