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Thai gecko spray dance vid goes viral; ‘People don’t want product info, they want funny stuff’

A music video for a brand of gecko repellent spray has gone viral in Thailand, spawning a number of cover dance routines on YouTube.

The three-minute video, for natural gecko and lizard repellent spray No Gecko from Thailand’s Ipat Co., features a distinctive dance performed to the repeated chant of “No Gecko”.

The video, which has been viewed more than 300,00 times since it was uploaded last month, was made without an advertising agency. The advertiser hired director Putthikoon for the project.

The CEO and founder of IPat, Por Pipat Jearparporn, told Mumbrella: “This digital campaign starts with the consumer insight that people do not like to read the information on the label or learn more about how to use a product – they just love funny stuff.

“So we’ve used this music video to draw people’s attention and give them the information they need via funny dance moves and simple lyrics, which explain how to use the product properly, to a very fun beat.”

A number of music videos have appeared on YouTube that ape the dance routine and use the song’s lyrics. One features two young men performing their own interpretation of the dance.

Another features a trio of girls.

A third features a guy going solo.

A fourth tribute film features a lone girl performing the dance in her bedroom.

Original video credits:

Project planner: Chitpanu Kerdpanich
Project manager :Pipat Jearkparporn
Director: Putthikoon
Production: Shoryuken
Production music: Doubletap

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