Singapore agency launches campaign to turn Lee Kuan Yew tribute messages into commemorate flags
A digital marketing agency in Singapore has launched a campaign for Singaporeans to share their views on how Lee Kuan Yew, the late founding father of Singapore, affected their lives.
Local agency Janryk, together with PrintLab, has created the hashtag #whatLKYdidforme to collect Singaporeans’ views on social media. Comments have been made into a commemorate flag which is to be placed in 18 locations around the citystate.
The messages of tribute are presented “from the people” to the Prime Minister’s Office.
The messages were collected through this website.
A statement from the agency reads: “This is a great chance to show that Singaporean netizens are not all about negativity and criticism, but also full of often silent supporters, grateful to our founding father.”
Last week, agencies were told by Singapore Press Holdings, the publisher of the Straits Times, that tribute ads to the former prime minister would not be accepted in the newspaper, according to the wishes of the Lee family.
Most of the country’s most popular websites, as well as digital outdoor signage have dropped advertising in favour of tributes to Lee Kuan Yew.
LKY passed away in the early hours of Monday morning.
Another example of insensitive “newsjacking”
A man’s death turned into a piss poor internet meme.
It’s not like people are short of places to express themselves on this issue.
I like the disclaimer on the website regarding the flag presentation bit
ReplyFirst off the blocks in the *&^%head of the year contest is Breadtalk…they have launched a remembering lee kuan yew bun (lee bu kai ni/ translation: can’t leave you) for only $2….the owner needs a good bitchslapping.
ReplyWhat Janryk DMC wanted was a tasteful tribute to a man who has affected the team adversely. We stand by the project goals of collating online responses to have it presented in real life. Additionally, the unfortunate reality about flag presentation was to lias with an understandably overwhelmed PMO during a time like this, is that they might take some time to respond to our request with an answer, however we are working on it, and are optimistic.
ReplyHave your say