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Singapore agency launches campaign to turn Lee Kuan Yew tribute messages into commemorate flags

A digital marketing agency in Singapore has launched a campaign for Singaporeans to share their views on how Lee Kuan Yew, the late founding father of Singapore, affected their lives.

LKY flag

Local agency Janryk, together with PrintLab, has created the hashtag #whatLKYdidforme to collect Singaporeans’ views on social media. Comments have been made into a commemorate flag which is to be placed in 18 locations around the citystate.

The messages of tribute are presented “from the people” to the Prime Minister’s Office.

The messages were collected through this website.

A statement from the agency reads: “This is a great chance to show that Singaporean netizens are not all about negativity and criticism, but also full of often silent supporters, grateful to our founding father.”

SG flag

Last week, agencies were told by Singapore Press Holdings, the publisher of the Straits Times, that tribute ads to the former prime minister would not be accepted in the newspaper, according to the wishes of the Lee family.

Most of the country’s most popular websites, as well as digital outdoor signage have dropped advertising in favour of tributes to Lee Kuan Yew.

LKY passed away in the early hours of Monday morning.

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