TSLA shows ‘world-class creativity with an Asian touch’ to claim global digital pitch for Tiger Beer

Tiger BeerSingapore-based independent agency The Secret Little Agency has won the global digital marketing account for Tiger Beer after a closed-door pitch that lasted several months.

TSLA will work alongside Tiger Beer’s global creative agency of record, Droga5. BBDO handles the brand locally in Singapore.

Cindy Lin, regional marketing and sales for Heineken Asia Pacific, which owns the Tiger Beer brand, said: “TSLA had a truly unique take on approaching our digital challenge – one that marries world-class creativity with an Asian touch. We are thrilled to have them on board to bring the bold ambitions of the Tiger brand to life. ”

Hanyi Lee, CCO at The Secret Little Agency, added: “Our Asian roots are as identical as our global ambitions. We have spent the last few years cultivating a global center of creative excellence here in Asia for brands like Tiger. We are thrilled and raring to go.”

The Secret Little Agency launched in Singapore in 2007 and now has offices in Hong Kong and Shanghai.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing