Beijing Subway suggests it’s so fast the city’s emergency services are using it

Ad agency Grey has released a campaign for Beijing Subway that proposes that taking the subway is the fastest mode of transport in the traffic choked city.

The print and outdoor campaign features various public services teams who have opted to take the train rather than their emergency vehicles.

Grey Beijing ad campaign for Beijing Metro

Beijing’s fireman also now prefer public transport.

Firemen on Beijing Metro

The third features a team of pizza delivery boys taking the train.

pizza delivery

In response to Mumbrella’s questions about the campaign’s media exposure and duration, Grey said the first phase of the campaign ran as ads on elevators in Chaoyang District in Beijing from January to February.

The second phase ran in “some magazines” in April. The agency said it would respond with details on which publications it ran in.


Advertising Agency: Grey, Beijing, China
Executive Creative Director: Alvin Lim
Creative Directors: Marx Zhu, He Jun
Art Directors: Marx Zhu, Yang Jianfeng
Copywriter: Alvin Lim
Creative Services Director: Kevin Bi
Traffic Manager: Jane Li<
Managing Director : Oliver Xu
Account Manager: Afra Hou
Production House: Mulberry
Photographer: Matjaz Tancic
Retouchers: Hei Zi, Xu Yuanming


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing