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Calvin Klein brings Justin Bieber to Hong Kong

Justin BieberCalvin Klein is bringing Justin Bieber to Hong Kong for an invitation-only event to be held at repurposed industrial cargo hall the Kai Tak Cruise Terminal on 11 June.

Bieber fans without an invitation will be able to ‘experience’ the performance via imagery and content posted on calvinklein.com and the brand’s social media channels Facebook, Tumblr, Twitter, Google+ and YouTube.

Fans will also get behind-the-scenes leading up to the event, which they can follow using the hashtag #calvinkleinlive.

The singer, who features with Dutch supermodel Lara Stone in the Spring 2015 Calvin Klein jeans and underwear campaigns, is slated to appear as a guest of the fashion brand along with a number of other acts.

The Bieber event, which is the largest CK has held in Hong Kong, builds on the brand’s long-standing association with the music world. Calvin Klein has previously hosted musical acts such as Pharrell Williams, Rita Ora, Ellie Goulding, Jessie Ware, Iggy Azalea, Far East Movement, The Drums, and HAIM.

Justin Bieber in CK underwear ad

Justin Bieber in CK underwear ad

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