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Lipton claims to master the art of Teh Tarik with 3-in-1 instant milk tea

In a new film by Creative Juice\TBWA for Lipton’s 3-in-1 instant tea, the Unilever-owned brand pits itself against Teh Tarik, the hot milk tea served in kopi tiams in Malaysia.

The video is supported by print, below-the-line, social and activation.

“We had fun shooting this quirky Wes Anderson inspired film amidst copious amounts of tea,” said VJ Anand, ECD at Creative Juice Kuala Lumpur.

“Kudos to our Unilever client who believed in the idea and made it a stand out amidst the sea of monotony in this tough category,” he said.

Shawn Tan, category head of refreshment, Unilever Malaysia added: “Lipton 3-in-1 is a small player in the hot instant category. Therefore, to break through the beverage clutter, a great product combined with great communications is key.”

Credits:

Chief Creative Officer: Sa’ad Hussein
Executive Creative Director: VJ Anand
Head of Copy: Fazlee Sabbaruddin
Art Director: Ben Tan
Copywriter: Wong Wei Ling, Maton Shukor
Designer: Faridz Husaini
New Business Director: Judy Wong
Account Director: Charmaine Chow
Account Executive: Toh Joe Yee
Film Director: Kubhaer Jethwani
Producer: Nisha Khirudin
Production House: Planet Film

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