Beer glows with heartland pride in 25th anniversary ad for Vietnam’s Huda Beer

Bates CHI & Partners has launched a new campaign to mark Huda Beer’s 25th anniversary in Vietnam.

A 30-second TV ad for the local brew features a group of men whose hearts are – literally – lit up by the beer, which the company says is a local source of pride for central Vietnam.

The men sing a song about how their people’s love for their heartland runs deep.

Roughly translated, the song goes: “There are solid mountains and seas in the heartland. Where sincerity is whole-hearted, our love for our heartland runs deep”.

The brand, which is owned by the Carlsberg group, has been active on its Facebook page to mark its 25th anniversary celebrations.

Huda beer Facebook activity


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing