Beer glows with heartland pride in 25th anniversary ad for Vietnam’s Huda Beer
Bates CHI & Partners has launched a new campaign to mark Huda Beer’s 25th anniversary in Vietnam.
A 30-second TV ad for the local brew features a group of men whose hearts are – literally – lit up by the beer, which the company says is a local source of pride for central Vietnam.
The men sing a song about how their people’s love for their heartland runs deep.
Roughly translated, the song goes: “There are solid mountains and seas in the heartland. Where sincerity is whole-hearted, our love for our heartland runs deep”.
The brand, which is owned by the Carlsberg group, has been active on its Facebook page to mark its 25th anniversary celebrations.
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