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KFC recruits Singapore YouTubers to test spiciness of Red Hot Chicken

KFC has recruited Singapore internet stars Danial Ron, Naomi Neo and Jianhao Tan to promote its new Red Hot Spicy Chicken.

In a video, the YouTube stars go pair to pair in a competition to see who can eat the chicken the fastest.

In a video created by Danial Ron, the YouTuber sings about his love for KFC’s Red Hot Spicy Chicken.

In another film, Jianhao Tan and Naomi Neo do the ‘What’s in my mouth’ challenge.

The fast food brand is asking Singaporeans to rate the spiciness of chicken on its website kfcsocietyofspice.com.

KFC Singapore’s agency is Ogilvy.

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