The six year-old real-time bidding platform for online, video, social and mobile advertising last week announced US$54 million in new equity and debt financing, which is to go towards setting up a presence across Southeast Asia in the second half of the year.
Charlie Ballie, a former Universal Music digital marketer who has worked for RadiumOne’s UK office for the last three years, will relocate to Singapore mid-July to take on the role of business development director.
The company has secured internet TV service iflix as its first major Asia client.
The announcement comes just over a year after RadiumOne officially launched in Australia, adding to a presence in the UK and the US.
The company’s Sydney-based APAC MD is Kerry McCabe, who said in a press release: “Our experience over the past 12-months across Southeast Asia is that brands and publishers are both curious and progressive around better understanding and commercialising value from the sharing economy. We provide brands and publishers with software to capture and analyse sharing data across all social channels – we then act on it while consumer intent and interest is peaking which for many has been the missing link between social data and paid media strategy.”
“Our belief is that data insights and media delivery should not be separated, having an operator in the market who has connected the dots is resonating really well,” he said.