Ultimate guide to assessing your digital marketing program

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Learn how to conduct a self-assessment that enables you to attack upcoming initiatives with renewed vigor and make substantial progress compared to what you’d achieve otherwise. You’ll get:

• Overviews of 7 assessment areas, including engagement, technology and content
• Interactive worksheets to help you in the evaluation process
• Tips for improving your performance in each marketing category
• 6 common assessment mistakes, and how to avoid them


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