BBH and McCann take out five golds as Indian campaigns hit the spot at APPIES awards
BBH Asia and McCann Worldwide shared five gold awards at this year’s APPIES, with Indian campaigns dominating the top honours.
BBH Asia Pacific Singapore won a gold for its IKEA BookBook 2015 Catalogue work, while BBH India took out two golds for Marico’s Nihar Shanti Amla brand campaign and the Johnnie Walker The Journey marketing push.
McCann India picked up golds for Saffolalife World Heart Day – Protect Her Heart, and the Tukdon Pe Jeena Chhodo (Don’t live in bits and pieces) work for Saffola Masala Oats.
Campaigns from India captured seven of the 10 gold awards.
Chief judge of the APPIES, director of Marketing, Asia Pacific Lenovo, Sridhar Ramaswamy, said: “APPIES is all about recognizing the best in effectiveness of marketing. This year’s winners demonstrate that great marketing is created as much by agencies as by the brand owners. This collaboration is central to successful campaigns. “
APPIES chairman Alvin Neo, and chief marketing officer at Parkway Pantai, added: “This year’s crop of APPIES winners reflected not only excellence in marketing but were impressive their leverage of leading edge trends in digital, social and content.”
GOLD WINNERS
Campaign Title : IKEA Bookbook Campaign
Brand : IKEA
Agency : Bartle Bogle Hegarty
Country : Singapore/Malaysia
Campaign Title : MTV The Junkyard Project
Brand : MTV
Agency : MTV India
Country : India
Campaign Title : The Priceless Engine – New Year’s Eve Campaign
Brand : MasterCard
Agency : Digital Arts Network Singapore
Country : Singapore
Campaign Title : Ariel – Share The Load
Brand : Ariel
Agency : BBDO India Pvt. Ltd.
Country : India
Campaign Title : Tukdon Pe Jeena Chhodo (Don’t live in bits & pieces)
Brand : Saffola Masala Oats
Agency : McCann Worldgroup India
Country : India
Campaign Title : BMW R nineT Custom Project
Brand : BMW R nineT
Agency : Proximity Japan
Country : Japan
Campaign Title : Change Made Easy
Brand : Nihar Shanti Amla
Agency : BBH Communications
Country : India
Campaign Title : Saffolalife World Heart Day – Protect Her Heart
Brand : Saffola
Agency : McCann Worldgroup India
Country : India
Campaign Title : Birla Sun Life Insurance – Khud Ko Kar Buland (be your own strength)
Brand : Birla Sun Life Insurance
Agency : Taproot Dentsu India (Communication Pvt Ltd)
Country : India
Campaign Title : Johnnie Walker – THE JOURNEY
Brand : Johnnie Walker
Agency : BBH Communications India Pvt Ltd.
Country : India
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