FYI

Malaysia Tatler unveils new-look website

MalaysiaTatler.com Homepage

New look MalaysiaTatler.com Homepage

Fashion and design title Tatler has launched a new-look website in Malaysia.

The announcement:

In celebration of the new look of Malaysia Tatler’s redesigned website, the spirit of the city is brought to life through a series of candid videos featuring some of society’s most influential individuals.

Award-winning thespian Puan Sri Tiara Jacquelina, celebrated fashion designer Dato’ Bernard Chandran, corporate chief Dato’ Rosemarie Wee, and style icon Marion Caunter were just some of the faces among a diverse group of tastemakers and trailblazers invited to preview and share their thoughts on the new website and their definition of luxury, culminating in a series of short films exploring the DNA of the Tatler title. The WE ARE MalaysiaTatler.com launch campaign reveals all things that define the brand, through the people who live and breathe it.

Part of the international luxury publishing group Edipresse Media Asia, this slick and sophisticated new look for the site was developed to meet the demands of the new online generation of tastemakers.

Boasting more than 80,000 unique users and 500,000 page views in Malaysia, the website’s content strategy strongly emphasises social media integration and interaction, inspiring the digital community through daily instant newsfeeds and conversations, with editors reporting straight from the frontlines of the lifestyle scene.

Solidifying our expertise and authority, sections such as Fashion & Beauty and Watches and Jewellery have been expanded with online content partnerships from leading voices in the field. Meanwhile, new sections have also been created. At the forefront is the newly launched Tatler TV channel, hosting bespoke video content ranging from interviews and event coverage to behind-the-scenes and how-to features. The new Weddings section caters to the modern bride and groom, and features everything from the latest fashion and must-have accessories, to dream locations and wedding services. Popular sections such as the 300 List, Events, Society and Dining will remain as core pillars, staying true to the Tatler DNA.

In line with the overall design update, the new website will allow a plethora of banner formats and content marketing options for advertisers to seamlessly integrate their communication messages and reach an affluent audience. An online ad platform will also be released with the new site to provide clients quick and easy access to ad formats and material information.

“The MalaysiaTatler.com website – the brand extension of the renowned Malaysia Tatler magazine – has been at the forefront of all that’s stylish and luxurious since its launch in 2013. With the needs and preferences of our readers and advertisers in mind, the revamped site matches innovative technology with rich content for an impactful yet effortless user experience. The new features introduced to the site are just the next step in our exciting journey of Tatler in Asia. It is a testimonial to our mission to bring luxury online: timely, engaging and curated content, delivered with the wit and charm that’s unique to Tatler. MalaysiaTatler.com has been a leading platform in the region since its launch and our commitment is to maintain this key position in the market,” says Olga Sych, managing director of digital for Asia.

Edipresse has now launched new Tatler website across the Asia region, including HongKongTatler.com, SingaporeTatler.com and PhillipineTatler.com.

Source: press release

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