FYI

Spotify launches live music event in Hong Kong

Music streaming service Spotify has teamed up with Hong Kong shopping mall Fashion Walk to launch a live music event.

The announcement:

Hong Kong, 23 September 2015 – Spotify, the world’s music streaming service, launches Found the Sound, its first live music event series in Hong Kong in collaboration with Fashion Walk, the city’s most unique shopping destination.

The event kicks off at Fashion Walk on 25th September 2015 from 7:00 to 8:00 pm, featuring a performance from Jun Kung, one of the country’s most sought-after singer-songwriters. Local popular rock band Dear Jane is also lined up among the acts set to perform on 27th November 2015.

Since launching in Hong Kong in 2013, Spotify has been looking for ways to constantly delight local music fans, who spend an average of over 160 minutes streaming their favourite tracks across all devices.

Through its partnership with Fashion Walk, Spotify enables brands to connect with its extremely engaged audience by harnessing the power of music in the online space as well as through offline lifestyle experiences. The partnership has been made possible through Pixels, the multi-screen advertising company and Spotify’s official ad reseller in the market.

“We are thrilled to launch Found the Sound with Fashion Walk, made possible by our partnership with Pixels,” says Sunita Kaur, Managing Director (Asia), Spotify. At Spotify, we believe that music and lifestyle go hand in hand. This event series has given us another opportunity to engage Hong Kong shoppers as well as deliver a music experience like no other beyond our digital platform.”

“We’re truly honored to partner with Spotify for their first series of live events in Hong Kong,” adds Katherine Lo, Senior Manager (Leasing & Management) of Hang Lung Properties Limited. “We look forward to bringing music fans from Hong Kong and overseasa unique fusion of indoor and outdoor shopping and lifestyle experiences in Fashion Walk at the heart of Causeway Bay.”

Register and find out more information about Found the Sound here. Performances are set every last Friday of the month.

Source: press release

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