End terrible directions advice with new Vento Highline’s sat nav says Volkswagen India

Volkswagen has launched a campaign in India that sells the advantages of the navigation system that comes with the new Vento Highline Plus.

In one of three ads by DDB Mudra, a driver is given dodgy directions by a passer-by. The words ‘So he doesn’t have to help’ appear on screen.

In a second execution, the man at the window of the car is unintelligible because of the paan in his mouth.

A third ad features a wheezing jogger.

The campaign launches a month after Volkswagen admitted cheating emissions tests in the US.


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