Social media manager, sub editor and radio producer in top 10 most misunderstood jobs by Singapore parents, finds LinkedIn study

LinkedIn study of misunderstood jobsFive out of the top 10 most misunderstood jobs by parents in Singapore are in the media and marketing world, according to study released today by LinkedIn.

The list is topped by UI designers, with 72 per cent of Singaporean parents saying they would not be confident describing what a user interface designer does for living. UI design is the business of improving the way people interact with technology.

Data scientist (63 per cent), sub editor (61 per cent), social media manager (58 per cent) and radio producer (56 per cent) are also in the top 10 most misunderstood jobs.

Overall, only 12 per cent of Singaporean workers claim their parents are very familiar with what they do for a living. Only around half (53 per cent) think their parents know what their job title is.

The top ten least understood professions by Singapore parents:

  1. UI Designer (72%)
  1. Actuary (67%)
  1. Data scientist (63%)
  1. Sub editor (61%)
  1. Social media manager (58%)
  1. Sociologist (57%)
  1. Radio producer (56%)
  1. Veterinarian (53%)
  1. Fashion designer (53%)
  1. Laboratory technician (49%)

Feon Ang, senior director of talent solutions for LinkedIn in Asia-Pacific and Japan, commented: “Technology continues to evolve and so do career paths, with more and more specific industry job titles. In particular, with a booming tech industry in Singapore, parents may feel disconnected as their children take up less traditional roles, or jobs that did not exist a few decades ago.”

The study was based on responses from 503 current workers and 922 parents of current workers in Singapore.

The study was launched in the run-up to LinkedIn’s Bring in Your Parents Day on 5 November, which aims to give parents a better understand of what their children do for a living.


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