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DDB Singapore wins AOY at Hall of Fame Awards, Ikea’s Tze Kuen Yeong named best client

Ikea marketing director Tze Kuen Yeong won client of the year

Ikea’s Tze Kuen Yeong won client of the year

DDB was named Agency of the Year at the Hall of Fame Awards in Singapore last week, and client StarHub won Brand of the Year.

DDB Singapore and newly appointed APAC boss David Tang was named Agency Head of the Year on a shortlist that included Subbaraju Alluri of Grey, Lou dela Pena of Publicis Singapore, and Carolyn Teo, boss of Kinetic at the ceremony at Gardens by the Bay.

The ‘Home by homes’ campaign for StarHub was among the most awarded for DDB, as well as the breakfast alarm for McDonald’s.

CD of the year Gary Steele

Creating director of the year Gary Steele

However, client of the year went to Tze Kuen Yeong, the head of marketing for Ikea in Singapore, Malaysia and Thailand.

And creative director of the year went to TBWA’s Gary Steele.

Iris Singapore won ‘Rebel’ Agency of the Year.

The winners list in full:

Individuals awards

1. AGENCY HEAD OF THE YEAR DDB Group Singapore David Tang

2 BUSINESS LEAD OF THE YEAR (CREATIVE) DDB Group Singapore Joshua Lee

3 BUSINESS LEAD OF THE YEAR (MEDIA) Starcom MediaVest Group Joshua Kwah

4 CLIENT OF THE YEAR IKEA Tze Kuen Yeong BBH Asia Pacific

5 CREATIVE DIRECTOR OF THE YEAR TBWA\Group Singapore Gary Steele TBWA\Group Singapore

6 DIGITAL SPECIALIST OF THE YEAR TBWA\Group Singapore Tuomas Peltoniemi TBWA\Group Singapore

7 MEDIA SPECIALIST OF THE YEAR Havas Media Asia Pacific Pte Ltd Kim Fam Havas Media Asia Pacific Pte Ltd

8 PLANNER OF THE YEAR TBWA\Group Singapore Natalie Gruis TBWA\Group Singapore

9 SUIT OF THE YEAR AWARD J. Walter Thompson Singapore Jude Foo J. Walter Thompson Singapore

10 YOUNG TALENT OF THE YEAR (ACCOUNT SERVICE) J.Walter Thompson Singapore Lynette Chua J.Walter Thompson Singapore

11 YOUNG TALENT OF THE YEAR (CREATIVE) TBWA\Group Singapore Lena Paik TBWA\Group Singapore

12 YOUNG TALENT OF THE YEAR (MEDIA) OMD Melissa Tan OMD

Team awards

13. MEDIA SALES AND MARKETING TEAM OF THE YEAR MediaCorp Pte Ltd SG50 Design-A-Tee

14 CREATIVE TEAM OF THE YEAR DDB Group Singapore Starhub Home By Homes

15 MEDIA TEAM OF THE YEAR Starcom Mediavest Group The Unofficial Official Beer of Singapore

Transmedia campaign of the year

16. iris Worldwide Singapore Rebuilding the Singapore Spirit with LEGO LEGO Singapore iris Worldwide Singapore (GOLD)

17 BBH Asia Pacific NTUC Income Future Made Different BBH Asia Pacific (SILVER)

18 StarHub Limited StarHub Home by Homes DDB Group Singapore (BRONZE)

Social campaign of the year

19 StarHub Limited StarHub Home by Homes DDB Group Singapore (GOLD)

20 Breast Cancer Foundation Logos Against Breast Cancer DDB Group Singapore (SILVER)

21 iris Worldwide Singapore Philips Airfryer – Lose the oil, not the love Philips Electronic (S) Pte Ltd iris Worldwide Singapore (BRONZE)

Mobile marketing campaign of the year

22 McDonald’s Singapore Wake Me Up Before You Go Go… For Breakfast McDonald’s Singapore DDB Group Singapore (GOLD)

23 BBH Asia Pacific Chupa Chups Get Lolli BBH Asia Pacific (SILVER)

24 iris Worldwide Singapore Diageo, Johnnie Walker Blue Label Digital Mentor Johnnie Walker iris Worldwide (BRONZE)

Product innovation campaign of the year

25 British Council Singapore British Council Singapore Visual Dictionary British Council Singapore Grey Group Private Limited (GOLD)

26 BBH Asia Pacific NTUC Income Advisers Connect BBH Asia Pacific (SILVER)

27 McDonald’s Singapore Wake Me Up Before You Go Go… For Breakfast McDonald’s Singapore DDB Group Singapore (BRONZE)

Digital design campaign of the year

28 iris Worldwide Singapore Diageo, Johnnie Walker Blue Label Digital Mentor Johnnie Walker iris Worldwide Singapore (GOLD)

29 StarHub Limited StarHub.com DDB Group Singapore (SILVER)

30 Nikon Singapore Nikon, Heartography Nikon Singapore J. Walter Thompson Singapore (BRONZE)

Content marketing campaign of the year

31 Ministry of Communications and Information The Pioneer Generation Show DDB Group Singapore (GOLD)

32 BBH Asia Pacific NTUC Income OrangeAid – Last Day of School BBH Asia Pacific (SILVER)

33 StarHub Limited StarHub Home by Homes DDB Group Singapore (BRONZE)

Company awards

34 BRAND OF THE YEAR StarHub Limited DDB Group Singapore

35 CREATIVE AGENCY OF THE YEAR DDB Group Singapore DDB Group Singapore

36 REBEL AGENCY OF THE YEAR iris Worldwide Singapore iris Worldwide Singapore

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