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Dentsu launches Dulux Ambiance in Southeast Asia after winning AkzoNobel business

Dentsu has launched one of its first campaigns for paints company AkzoNobel since winning the regional account a few months ago.

Launching premium indoor brand Dulux Ambiance across South and Southeast Asia, the slogan “personalise your world” has been introduced with a TV and print campaign. This TVC is tailored for the Singapore market:

Dulux Ambiance print work“Despite putting through a very challenging brief for the creative pitch, I am really happy with the outcome of the work that Dentsu Singapore produced in partnership with director Mr. Arghaël Chatoux for the TVC,” said Berry Oonk, head of premium interiors, Southeast and South Asia, Middle East, AkzoNobel Paints, said.

Oonk said he believes the campaign will help “take our brand to greater heights.”

Dick van Motman, chairman and CEO, Dentsu Aegis Network for Southeast Asia said: “Being entrusted by AkzoNobel, a global leader in its category, signifies the progress we’ve made in unlocking Dentsu’s capabilities in Asia to a wider clientele. We are honoured and privileged to be handed this partnership.”

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