Ikea Singapore interactive video lets viewer choose intensity of Christmas carol singing
Ikea Singapore has launched an interactive video that enables the viewer to choose the intensity of their Christmas celebrations as the festive season approaches.
By clicking on three different options on the screen, from minimum to maximum, a family at home singing ‘We wish you a merry Christmas’ is transformed from a small, subdued gathering to a large, almost raucous throng of singers.
Ikea’s creative agency for Singapore and Malaysia is BBH.
Credits:
- Executive Creative Director – Scott McClelland
- Creative Directors – Tinus Strydom & Maurice Wee
Senior Copywriter – Nikhil Panjwani - Senior Art Director – Gary Lim
- Art Director – Germaine Chen
- Business Director – Bibiana Lee
Associate Account Director – Manavi Sharma
Account Executive – Denise Cheong - PR/Social Media – Deborah Abraham
Project Director – Lesley Chelvan
Senior Strategic Planner – Rebecca Ash
Social Strategist – Josie Khng - Community Manager – Heidi Lahtinen
Film Producer – Samantha Dalton - Head of Digital Delivery – Rich Moeller
Digital Project Manager – Larraitz Larena - Creative Technologists – Zac Ong & Jacky Boen
- Production Company – Early Man Films
- Director: Ayyappa
- Executive Producer: Anand Menon
- Director of Photography: Daniel Lo
Not quite as good as Honda’s The Other Side which I’m sure this video is attempting to borrow from heavily. It could’ve been better mate if the furnitures, people and locations are more varied. And yes less robotic.
ReplyWow…this is what social media has turned society into….a bunch of lame ass morons who will ‘like’ just about anything. Wheres the wit, the surprise….this is Ikea dammit not Hallmark greeting cards.
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