Ikea Singapore interactive video lets viewer choose intensity of Christmas carol singing

Ikea Singapore has launched an interactive video that enables the viewer to choose the intensity of their Christmas celebrations as the festive season approaches.

By clicking on three different options on the screen, from minimum to maximum, a family at home singing ‘We wish you a merry Christmas’ is transformed from a small, subdued gathering to a large, almost raucous throng of singers.

Ikea’s creative agency for Singapore and Malaysia is BBH.


  • ​Executive Creative Director – Scott McClelland
  • Creative Directors – Tinus Strydom & Maurice Wee
    Senior Copywriter – Nikhil Panjwani
  • Senior Art Director – Gary Lim
  • ​Art Director – Germaine Chen​
  • Business Director – Bibiana Lee
    Associate Account Director – Manavi Sharma
    Account Executive – Denise Cheong
  • PR/Social Media – Deborah Abraham
    Project Director – Lesley Chelvan
    Senior Strategic Planner – Rebecca Ash
    Social Strategist – Josie Khng
  • Community Manager – Heidi Lahtinen
    Film Producer – Samantha Dalton
  • Head of Digital Delivery – Rich Moeller
    Digital Project Manager – Larraitz Larena
  • Creative Technologists – Zac Ong & Jacky Boen
  • Production Company – Early Man Films
  • ​Director: Ayyappa
  • Executive Producer: Anand Menon
  • Director of Photography: Daniel Lo

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