Waze hires first employee in Asia



Google’s traffic navigation app Waze has hired its first employee in Asia.

Edward Ling has joined the company from LinkedIn as a sales manager based in Kuala Lumpur. He was formerly sales manager, Malaysia, for LinkedIn talent solutions.

Part of Ling’s brief to educate marketers about the Waze Ads platform, which uses location and behavioural data to more accurately target people.

The news emerged at the Malaysian Media Conference in KL today.

Google acquired the Israeli map app for more than $1bn in June 2013.


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