News

Waze hires first employee in Asia

Ling

Ling

Google’s traffic navigation app Waze has hired its first employee in Asia.

Edward Ling has joined the company from LinkedIn as a sales manager based in Kuala Lumpur. He was formerly sales manager, Malaysia, for LinkedIn talent solutions.

Part of Ling’s brief to educate marketers about the Waze Ads platform, which uses location and behavioural data to more accurately target people.

The news emerged at the Malaysian Media Conference in KL today.

Google acquired the Israeli map app for more than $1bn in June 2013.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing