Men’s clothing retailer Goldlion goes risqué in first ad for new women’s collection in Singapore
Men’s clothing retailer Goldlion has launched a risqué print campaign in Singapore to introduce its first collection for women.
The ad, which features a strategically-placed pink bag and a sultry looking model, appeared prominently on the back cover of the main section of the Straits Times newspaper in full colour.
The campaign is to run in the January editions of women’s magazines Elle, Harper’s Bazaar, Female and Her World magazines.
The print campaign is different in tone to video advertising the company has run in recent weeks. The brand posted this ad on YouTube to introduce its new collection a few weeks ago.
Goldlion’s website appears to still be communicating solely with the male market, however, with the line ‘It’s a man’s world’ running on the homepage.
The same line was used by Mercedes-Benz in a campaign to promote its new AMG GLE 63 Coupé a fortnight ago, which was called out in social media for being “sexist and myopic.”
Seriously?
ReplyHow does the CMO of this company keep his/her job? Better yet, the art director should be fired for the poor angle choice – the woman has tree trunks for legs.
ReplyYou have tree trunks for legs ^
ReplyIt is the most disgusting ad to sell hand bag to women in the 21st century! Both Client and Agency should be fired!
ReplyMore than risque, you can’t get over how poor the picture is. The torso and legs seem misaligned. How could the photographer not get it? How could the photo be approved?
Replywho wants a handbag pop out from vajayjay
ReplyI love this
ReplyThe oldest pose in the book…theres been a poster for some damn slimming clinic which has a woman sittin that same way on a chair thats been reversed to the camera.
ReplyThis pose was retired back in the 60s….why is this even up for discussion?
Very nice bag. Pink is more suitable for women.
ReplyHave your say