King Content staffs up in Singapore with former Marketing and Campaign journalists



Sophie Chen


Content marketing agency King Content has announced making a number of hires following its acquisition by Isentia last year and recent client wins including Changi Airport.

Among the recent hires is Elizabeth Low, the deputy editor of Marketing Magazine. She teams up with Sophie Chen, a former reporter at Campaign Asia.

The announcement:

Content marketing agency King Content continues to expand rapidly in Asia with a series of senior hires.

This comes on the back of its recent acquisition by the region’s leading media intelligence group Isentia last year – a major move in the content marketing arena – as well as several major client wins.

It has newly appointed David Holloway as Senior Content Planner, Carol Cheng as Business Development Manager and Elizabeth Low as Content Editor.

“These new hires have more than doubled the size of our Asia offices in less than a year and is a clear indication of the incredible demand for quality content marketing. With the support of our parent company Isentia, we aim to rapidly expand our reach into Asia over the next few years,” said Peter Bakker, Commercial Director, Asia, King Content.

David Holloway brings to King Content the experience of an extensive career spent in media, entertainment and technology companies in Australia, the United States and Asia. A trained lawyer with an MBA, he worked with ChaosMusic and Microsoft in Australia; has held Asia Pacific leadership roles with BMG and AOL; and most recently was a senior executive with Temasys Communications and Click2View in Singapore. Holloway will form a critical link between the strategic and operational elements of client work at King Content.

Carol Cheng will be responsible for developing new and existing client relationships as well as managing all client proposals in the region. She will work closely with the Commercial Director to drive business growth in Hong Kong and China. Previously, Cheng was Head of Sales – North Asia at MNI Deutsche Börse Group. She had also been a Content Distribution Specialist and Client Services Manager at FTSE in Hong Kong where she was the primary contact for clients and data vendors.

Elizabeth Low was previously deputy editor for Marketing magazine, where she oversaw the editorial strategy for Singapore and Malaysia as well as a team of reporters for both markets. She was also a regular host and moderator at many key industry events. Prior to that, she was a business reporter at the Singapore Business Review. Low will be responsible for crafting content strategies for brands.

In the previous months, the agency also added several seasoned marketing professionals to its ranks such as Pallavi Misra, General Manager; Curtis Bergh, Content Strategist; Kritika Srinivasan, Account Manager; Matilda Aldridge, Social and Native Account Manager and Strategist; Rachel Everett, Content Strategist & Editor; and Sophie Chen, Account Manager.

Holloway said: “I’m thrilled to be joining King Content at such an exciting time in the company’s growth and in the accelerating evolution of content marketing globally. I’m really looking forward to working with my new colleagues to service the company’s roster of fantastic clients in Singapore and throughout Asia Pacific.”

Cheng said: “I’m very excited to join King Content, a leading content marketing agency that offers effective content marketing strategies to global clients.”

Low said: “Content marketing is one of the most promising frontiers in the industry. Done well, it brings a brand incredible influence. This is a time the arena is completely taking off in Asia and I’m happy to be with one of the most exciting players in the space – King Content.”

King Content serves many top clients such as HP, Singtel, the Economic Development Board, FWD, Panasonic, Alibaba, LinkedIn, JLL, among many others.

Source: press release


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