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PwC launches agency-meets-consultancy marketing innovation centres in China

Parsonage

Former Fluid boss Guy Parsonage

PricewaterhouseCoopers has announced the roll-out of innovation centres in Shanghai, Beijing and Hong Kong designed to help brand owners improve the customer experience and adapt to the digital world.

The Experience Centre offers many of the services of an ad or media agency – digital strategy, customer experience management and brand and marketing strategy – and comes a few months after the professional services firm completed the acquisition of Hong Kong creative and design agency Fluid.

The Experience Centre is geared for testing new ideas with new technologies such as virtual reality and 3D printing, and delivering creative solutions for brands underpinned with analytics and business services. Guy Parsonage, the former CEO of Fluid, has taken on the role of partner of the centre in Hong Kong.

Colin Light, PwC China and Hong Kong Experience Centre and digital services leader, noted in a press statement that the centre “combines the best of agency and best of consultancy” following the Fluid acquisition. “Together we have the tools and talent to build lasting brands for tomorrow’s consumers,” he said.

Andy Watkins, PwC China and Hong Kong Consulting Leader, added: “We recognise that the business ecosystem has changed in today’s digital age. The Experience Centre fosters a collaborative and creative approach to solve problems with business and digital solutions that range from strategy right through to execution for our clients, their customers and employees.”

The centres in Greater China are the latest additions to PwC’s network of centres in the US, Australia and Europe.

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