True love is made of gold, Degussa tells Singaporeans as Valentine’s Day approaches
Degussa, a German precious metals trading house, has launched a campaign in Singapore timed for Valentine’s Day.
Created by independent agency Blak Labs, the campaign suggests that true love is made of gold in a series of print and digital executions to run this month.
The campaign launch comes just three months after Degussa launched its first Asia operation in Singapore, opening a flagship store on Orchard Road.
“Nothing says ‘I love you’ more than the gift of gold,” said Charlie Blower, managing partner of Blak Labs. “It lasts much longer than traditional Valentine’s gifts and like love, it appreciates over time.”
“Just like love, gold stands the test of time,” added Bunnarith Lo, MD of Degussa Singapore. “With the opening of our flagship store on Orchard Road, Singaporeans have the unique opportunity to present a precious and timeless gift to someone special.”
These kids need to take some lessons from DeBeers.
ReplyVery little to love about this effort.
ReplyI think the first advert at the top of the page is outstanding, actually makes me want to buy bullion but prices have gone up sharply and a kilo of gold is not an insignificant investment. Again, really like the first advert the most and it is definitely the leader of the campaign.
ReplyHave your say