True love is made of gold, Degussa tells Singaporeans as Valentine’s Day approaches

Degussa, a German precious metals trading house, has launched a campaign in Singapore timed for Valentine’s Day.


Created by independent agency Blak Labs, the campaign suggests that true love is made of gold in a series of print and digital executions to run this month.

Degussa ad

The campaign launch comes just three months after Degussa launched its first Asia operation in Singapore, opening a flagship store on Orchard Road.

Degussa ad

“Nothing says ‘I love you’ more than the gift of gold,” said Charlie Blower, managing partner of Blak Labs. “It lasts much longer than traditional Valentine’s gifts and like love, it appreciates over time.”

Gold and love, the perfect match

“Just like love, gold stands the test of time,” added Bunnarith Lo, MD of Degussa Singapore. “With the opening of our flagship store on Orchard Road, Singaporeans have the unique opportunity to present a precious and timeless gift to someone special.”


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